The Wall Street Journal has reported that the Taylor Swift brand has accounted for 2% of the entire market share of the entire US music industry, more than any other artist today. Even in the context of polarized media and the emergence of countless entertainment stars, the female singer born in 1989 still has no less influence than Michael Jackson or The Beatles.
On December 8 in Vancouver ( Canada), after a tour spanning from the Americas to Asia with 10 million sold-out tickets, Taylor Swift will end the greatest tour in the history of global music.
The Eras Tour is like a 3-hour long film, recounting Taylor's musical journey throughout 3 decades.
From a country music princess with melodies that are "heritable" to today, she has become a true pop music queen.
Her appeal comes from her lyrics, turning into a story-telling genre that not many people can do. Taylor Swift's music is suitable for all ages, encompassing all emotions and suiting the taste of every look.
The Eras Tour has such an impact that it can change the lives and careers of guest singers at each show.
In the context of music and sports fans increasingly complaining about ticket prices, The Eras Tour witnessed an unprecedented fever at every venue. No matter how high the ticket price is, there are still buyers, even buying at a price several times higher than the black market.
Fans are willing to wait in front of the stadium, where the show will be held, to hope to buy a ticket "at all costs", thereby being able to see Taylor perform.
With each album, Taylor Swift brings fans a completely different world. It is expressed through music, color, costumes and lyrics.
When Taylor Swift performed the Speak Now Tour in 2011-2012, when social media was not yet popular, the American music superstar knew how to connect hundreds of thousands of audiences through bracelets with song lyrics printed on them. From there, fans will pass such bracelets around and create a very fast spread effect.
Today, when dominating the entertainment industry on social media, Taylor Swift still maintains that traditional identity.
No longer just song lyrics, now when participating in The Eras Tour, Swiftys can pass around friendship bracelets. Each bracelet is the name of a song, an album or a line of Taylor's song. Both old and new, only Taylor Swift can do such forms of music promotion and it is easy to understand why she has become so famous.
Finally, there is the promotion of tourism. Many cities in major countries around the world have created all conditions for travel, transportation, and accommodation for the world's leading music star today. Many places also changed their local names during Taylor Swift's tour.
Many countries have "monopolized" Taylor Swift's performances in the region to attract tourists.
A typical example is Singapore, which spent about 3 million USD to exclusively own Taylor Swift's performance in Southeast Asia. Here, the superstar born in 1989 performed for 6 nights, helping Singapore attract about 372 million USD in revenue from tourists.
The same is true for Australia or Japan, where many fans from Europe and China are also willing to fly thousands of kilometers to see their idols perform. At the same time, the sudden increase in the number of tourists is an excellent opportunity for that place to do business in accompanying services.
Taylor Swift will be given a break after December 8. When looking back on the journey of more than a year with The Eras Tour and nearly 20 years of a peak career, spanning 3 decades, the owner of the hit "Cruel Summer" will probably feel that he has just done something very great.
