After a period of absence, The Weeknd officially returned with the song "Moth To A Flame" in collaboration with the 3-member band Swedish House Mafia. However, contrary to expectations, the song did not achieve the same results as previous music products of The Weeknd.
Specifically, on the Youtube channel, after 3 days since its release, Moth To A Flame has only stopped at 5.6 million views with 371,000 likes. This is considered the lowest number ever that the male singer has reached the Top 1 of the Billboard chart many times. In addition, the song has not had enough strong appeal to listeners to enter the trending music chart on Youtube channel.
According to music critics, one of the reasons why Moth To A Flame by The Weeknd and Swedish House Mafia did not achieve high results was because the product promotion strategy did not receive much investment. Unlike previous music projects such as Take My Breath, Save Your Tears, Moth To A Flame is almost unknown on the media and social networks.
In addition, The Weeknd's song is also considered an unsightly choice for release due to the huge competition with many strong competitors, especially the "English friends" Adele with "Easy On Me". Not to mention recent songs by a series of famous singers such as Stay by Justin Bieber and The Kid LAROI, or My Universe by BTS v.v....
In addition, the debut performance of the song between The Weeknd and 3 members of Swedish House Mafia was judged to lack consistency. Some opinions say that The Weeknd still maintained a stable performance, but the members of Swedish House Mafia were in the opposite direction, when all 3 members of the group performed quite awkwardly, without matching with each other.
Although Moth To A Flame did not achieve the expected results, many fans still expressed their hope for The Weeknds upcoming projects to soon regain their position in the US - UK music industry.
