The legal scandal related to the Kera candy advertisement caused Miss Thuy Tien to struggle and be criticized all over social networks.
When she was temporarily suspended from exiting the country, the title "Friend Of The House" of Dior was also affected.
On April 7, the official account with 20 million followers of the Dior brand quietly edited the post related to Thuy Tien, and removed her photos and information.
Both Dior's Facebook and Instagram pages had been indexed with Thuy Tien's account but then deleted it. In March, she became a "Friend of the House", invited to France to attend the brand's Paris Fashion Week event.
Dior is one of the first brands to remove Thuy Tien's information.
Many audiences believe that Dior has its own criteria to cooperate with famous stars.
Another beauty who collaborated with Dior and was also involved in the scandal was Han So Hee. In early 2024, Han So Hee caused a stir in public opinion because of her noisy love affair with Ryu Jun Yeol.
The actor is suspected to be the third person in the relationship of the star "Reply 1988". She was boycotted because of the attitude of provoking the public, challenging Hyeri. At the time of climax, the beauty of the movie "My Name" was removed by some brands, stopped cooperating.
Previously, Han So Hee also received mixed opinions for showing off her smoking and tattooing, following a rebellious style. Her biological mother's debts and legal troubles also affected Han So Hee's reputation.
However, Dior still maintains a relationship with Han So Hee.
In 2023, Han So Hee became the Ambassador to Asia of the luxury perfume La Collection Privee. After that, she was appointed by Dior to the role of brand ambassador for beauty and fashion in Korea.
Han So Hee also brings benefits and a positive media effect to the French fashion house. Therefore, despite the scandal, she was still invited by Dior to attend the event right at the time of the controversy.
In June 2024, Han So Hee was the only Korean representative to attend the Dior Cruise 2025 show held in Scotland (UK).
She has appeared at many Dior Haute Couture shows, sitting in the front row in shows at major fashion weeks.
In 2025, she went to France to attend the Dior Men Winter 2025/2026 show, and Dior's pharmaceutical products were sponsored by Harper's Bazaar Korea in January and appeared on the cover of Harper's Bazaar Korea in April.
