Attending the project announcement ceremony were comrade Le Quoc Minh, member of the Party Central Committee, Editor-in-Chief of Nhan Dan Newspaper, Deputy Head of the Central Propaganda and Mass Mobilization Department, President of the Vietnam Journalists Association; Mr. Huy Nguyen, General Director of Phygital Labs - the technology unit implementing the project with Nhan Dan Newspaper.
On the guest side, there were Mr. Nguyen Tuan Hung, Deputy General Director of Vietnam News Agency; Ms. Phan Linh Chi, Deputy Director of National Tourism Department; Mr. Sung A, Deputy Head of Lao Cai National Assembly Delegation; representatives of Pakistan, Canada and Malaysia embassies in Vietnam; representatives of local leaders of Quang Ninh, Thanh Hoa, Bac Ninh and Ninh Binh.
"Touching" to connect with the destination
Towards the 50th Anniversary of the Liberation of the South and National Reunification Day (April 30, 1975 - April 30, 2025), Nhan Dan Newspaper and technology partner Phygital Labs have installed nearly 200 NFC chip-embedded boards for free at famous landmarks in more than 60 provinces and cities to create unique discovery experiences for tourists, support and promote local tourism.
From Lung Cu Flag Tower to Ca Mau Cape Land, with just one touch of an NFC-connected phone, visitors can open up a digital space with many integrated features. From checking in with the support of AI tour guides to explore information, site history to building personalized sightseeing journeys or completing to receive gifts and reward points.
The website www.yeulamvietnam.vn is designed with a modern, easy-to-interact interface and bilingual Vietnamese and English, helping visitors easily access official information about place names.
In addition, online maps help visitors look up outstanding cultural destinations, track the journey they have experienced and connect more deeply with each land. In the future, this platform will also integrate real-time travel data analysis features to support destination management and optimize interaction. In addition to the benefits for tourists, the system also opens up the possibility of developing services, trade and indigenous cultural data for the locality, thereby contributing to promoting sustainable tourism and digital economy.
After more than 4 months of implementation, there have been tens of thousands of successful check-ins, sharing images of tourists at NFC chip-embedded boards across the country. From sacred sites such as Lung Cu flagpole in Ha Giang, Thang Long Imperial Citadel in Hanoi or Ca Mau cape - the southernmost point of the Fatherland, there are already the presence of smart interactive stations.
The project "Loving Vietnam very much" opens a community to explore digital tourism, where each person can become a "tourism ambassador" through activities: receiving digital certificates when completing the discovery station in a province or city; accumulating points, exchanging attractive gifts from the program; sharing photos and experiential clips on social networks with the hashtag #YeuLamVietNam; inviting international friends to join the journey to learn about Vietnam using technology.
The Love Vietnam project is part of a big vision, turning digital media and data platforms into a means to connect people with cultural and tourism values. Loving Vietnam very much is not only an experience journey but also a tool to educate digital citizens, encouraging young people to understand, appreciate and continue traditional values through technological thinking.
Unique tourism promotion direction to celebrate the 50th anniversary of the country's reunification
Speaking at the announcement ceremony, Mr. Le Quoc Minh, Member of the Party Central Committee, Editor -in -chief of the People's Newspaper, Deputy Head of the Central Propaganda Department and the Central Mobilization, Chairman of the Vietnam Journalists Association, said that around October 2024, the People's Newspaper had the idea of building the program "Love Vietnam" contributing to the promotion of tourism in a unique way, towards the most important event in 2025, the 50th anniversary of the Southern Unity.
With the support of local leaders and the efforts of the permanent reporter of Nhan Dan Newspaper, from December 2024 to now, the project has installed pillars in nearly 200 locations, with each province having an average of 3 check-in points.
In parallel with the NFC boards, Nhan Dan Newspaper has also built a website "Love Vietnam very much" with many languages, targeting many readers. Although the website has not been officially announced, more than 12,000 people have checked in so far. The special thing about the website and NFC board is that just scan without installing an app, so visitors of all ages, even those who are not familiar with technology, can check-in.
Editor-in-Chief Le Quoc Minh emphasized that this is a major digital tourism program of the country. All personal information going to these locations is not disclosed, but will provide survey data for local tourism managers to grasp where local tourism is of interest and where it is not, to have appropriate investment.
We have a strong communication position and a strong technology partner, so I believe that in the coming time, with the excitement of the program, there will be many people participating in checking in at tourist attractions. We hope that more businesses will accompany and expand the check-in network in each locality, at that time, the program will create great tourism efficiency, not only bringing short-term benefits but also long-term benefits for the tourism industry, General Editor Le Quoc Minh expressed.
He also expressed his hope that not only people and tourists in each locality will go to tourist destinations in the region but also go and check-in at other locations to effectively connect different provinces and regions. Such a tourism connection is an effective way to celebrate the 50th anniversary of the country's reunification.
Mr. Huy Nguyen, General Director of Phygital Labs, said that Phygital Labs has participated in the construction of multi-interactive experience projects in a number of locations such as: Hue Imperial City, Fansipan Lao Cai... However, it was not until it cooperated with Nhan Dan Newspaper and implemented "Love Vietnam very much" that Phygital Labs had the opportunity to carry out a project of international stature.
"Recently, the tourism trend has changed a lot. From traditional, conventional travel, now the tourism industry is moving towards multi-interactive experiences. Especially young people, when coming to a location, they always want to immerse themselves in the local space, to personalize their travel experiences, said Mr. Huy Nguyen.
According to Mr. Huy Nguyen, Love Vietnam very much is a tour guide, a homeowner who can provide a lot of information, integrating Blockchain technology and artificial intelligence (AI). This information is not fixed but is updated over time because through AI, the application will learn knowledge, grasp information that has been interacted with before, thereby, provide personalized reviews and instructions.
The "Love Vietnam" program not only helps technology companies and Nhan Dan Newspaper launch campaigns but also helps localities participate in building information for "Love Vietnam".
In the coming time, we will add more features so that these tour guides across Vietnam will become smarter, providing more valuable travel information across the country. This is an opportunity for everyone to start building a smooth campaign on a national scale, Mr. Huy added.
Speaking about the project "Love Vietnam very much", Mr. Huy Nguyen, General Director of Phygital Labs, said that the project is the solution to the increasing demand for personalized travel experiences, seamless between real space and digital space. Loving Vietnam is based on a multi-interactive check-in station system installed in provinces and cities across Vietnam, building the first interactive tourism and cultural map in Vietnam.
Spreading historical and cultural values in the digital space
Ms. Phan Linh Chi, Deputy Director of the National Administration of Tourism, said that the project "Love Vietnam very much" is a harmonious combination of traditional values and modern technology. "I believe that small but smart NFC boards will become close digital tour guides, bringing visitors closer to history and culture - not only with their eyes, ears, but also with their hearts.
Loving Vietnam very much is not only an experience journey but also a tool to educate citizens on digital technology, encouraging young people to understand, appreciate and continue traditional values through technological thinking, Deputy Director Phan Linh Chi affirmed.
Ms. Phan Linh Chi also highly appreciated this passionate and responsible initiative, and said that the Vietnam National Administration of Tourism is ready to accompany, support and create all favorable conditions for the project to be widely and effectively implemented in localities.
According to Mr. Nguyen Lam Nguyen, Deputy Director of Quang Ninh Department of Tourism, in the program "Love Vietnam", Quang Ninh province is honored to have 4 places to choose to place the NFC chip. He expressed that Quang Ninh province will continue to make more efforts to get more points to the project of love of Vietnam and how to make the image of Quang Ninh tourist destinations continue to be stronger to the people of domestic and international tourists.
Mr. Do Quang Trong, Deputy Director of the Department of Culture, Sports and Tourism of Thanh Hoa province, said that in the past, Thanh Hoa was honored to have 3 typical relics selected by Nhan Dan Newspaper with chips: Thanh Nha Ho, Ba Trieu Temple, Lam Kinh Historical Site. This is not just a check-in but a modern, vibrant digital cultural experience, inspiring for visitors. This is a new technology solution implemented by the units to give visitors the opportunity to enter a world where culture, history, and technology blend together, bringing a profound, unique, and interesting experience.
Mr. Do Quang Trong said that this project not only connects landmarks but also connects the hearts of Vietnamese people, proving that technology is in place to connect tradition and modernity, past and future.
"The province will closely coordinate with the implementation unit, ensure effective operation of check-in points, actively communicate so that tourists can participate, spreading the love of the homeland through each destination", Mr. Trong affirmed.
As an artist accompanying the project, conductor Dong Quang Vinh said that his family really likes to travel. He himself also likes to go here to find inspiration for artistic creation. "Sometimes, I often consider a certain location without enough information and understanding about it, I often give up and choose another destination. But with technology like this, I will not be afraid to go anywhere, to experience and enjoy more tourism. Technology helps us experience life better. And I hope that projects like Love Vietnam very much will be widely shared, the conductor shared.
Present at the ceremony, Mr. Kohdayar Marri, Pakistan Ambassador to Vietnam, shared his feelings about tourist destinations in Vietnam, landscapes, architecture and people. "Not only Hanoi, but from north to south, Cat Ba, Bac Ninh, Sa Pa, Ha Tinh, Nha Trang, Ho Chi Minh City... all possess their own unique features," said Mr. Kohdayar Marr.
Responding to press questions about the project, Editor-in-Chief of Nhan Dan Newspaper Le Quoc Minh said that in phase 2, the project will coordinate with travel agencies, restaurants, and even airlines to give gifts such as vouchers to tourists.
Regarding data security for tourists when performing the operation, Editor-in-Chief Le Quoc Minh affirmed that all this information is kept maximum confidentiality, not disclosed. This data helps track the frequency of visits to locations, contributing to tourism statistics, and supporting management.
Mr. Huy Nguyen said that the project absolutely complies with user information security and this is the first project to have a connection with the National Data Center to put data into the platform. "In the past month alone, the number of people checking in and commenting exceeded the company's initial expectations," said Mr. Huy Nguyen.
