In recent days, Rose's song "APT." has been taking music charts and digital platforms by storm.
The very good performance of "APT." helped Rose reaffirm her ability and solidify her position as the main vocalist of Blackpink.
In fact, Rose is the most highly regarded musician in Blackpink. She has a beautiful voice, a unique way of singing, and stable live singing ability.
Since her first solo appearance 3 years ago, Rose has participated in writing lyrics and composing 2 songs "On the ground" and "Gone". After many years of group activities with Blackpink, but when separated, Rose still appears with the familiar image of a girl holding a guitar and singing.
Rose left YG Entertainment in late 2023 and signed with The Black Label, a subsidiary of YG, as well as American record label Atlantic Records to pursue a singing career.
She is also the only member of Blackpink who does not open her own company, instead joining record labels, focusing on music.
For nearly a year, the 9X singer has been almost inactive, rarely updating social media. In October, Rose announced her first full album with 12 songs, and "APT." is the opening work.
Information about "APT." was revealed a few days before its official release, without much promotion or teasers to create buzz. The MV was made simply, with just one outfit and a pink background.
The Korea Times commented: "Rose and Mars perform energetically in a bright pink studio. The music video attracts audiences and resonates even without complex CGI (computer graphics) effects. The video has surpassed 200 million views, proving its global appeal."
When working with Blackpink under YG, Rose is a female idol who is carefully groomed and shows off her image.
MVs that cost millions of dollars to produce, costumes worth billions of dong, and "money-filled" settings make Rose and Blackpink trendy girls, leading the trend.
Even when going solo, Jennie and Lisa still showed that they are influential IT girls, wearing expensive branded items and investing heavily in MV settings.
This time, Rose's solo song has a different color. She focuses on the melody, cultural story, and personal identity behind a work combined with an international artist.
Audiences commented that "APT." helped affirm Rose's songwriting ability, a sweet start before the female singer released her first studio album, with songs composed by her.
"I fell asleep many nights feeling confused and lost. I put my blood and tears into this album," Rose confided about her musical struggles.
Rose's move to Teddy's record label is also highly anticipated by the public. They have collaborated and worked together for 10 years. Teddy once shared that he was most impressed with Rose because of her diligence from before her debut to her debut with Blackpink.
