According to Osen, after a long period of silence, executive producer Yang Hyun Suk of YG Entertainment answered media interviews for the first time after more than 5 years.
Producer Yang told reporters: "You've been texting for years, so I think you should at least say hello.
In recent years, I only attend one or two dates outside each month. The rest is staying in the studio, working day and night like that, I feel more comfortable.
I only have one desire to soon bring "G-Dragon second" and "Jennie second" to the world".
G-Dragon of Big Bang - currently considered a world-class star - is a genius artist discovered by Yang Hyun Suk in the underground hip-hop world in Hongdae when he was only 13 years old.
Jennie of Blackpink - the girl group that is dominating the world Kpop market - is also a trainee he directly sought after, outside the framework of regular auditions.
Now, Yang Hyun Suk is once again rushing to the front lines, calling for a new revival and glory for YG's selection campaigns.
At the beginning of February this year, YG announced the organization of the idol selection program "2026 YG special audition: Go! Debut". The biggest difference of this selection is that producer Yang Hyun Suk will directly participate from the first round - application review.
Unlike the period when Kpop was mainly consumed in Asia, now is the era when trainees around the world come to knock on Korean entertainment companies.
Before this change, Yang Hyun Suk shared: "Although Kpop has become the main line of the global pop market and large companies in Korea attract trainees from all over the world, if you just sit in the office waiting, there will never be a second G-Dragon or Jennie born.
Through this, he emphasized that in finding talent, it is necessary to "act" and not "wait".
Yang Hyun Suk also revealed his future plans in a specific way: "Our goal is to create two to three new IPs for YG within a year. We are putting our best effort into this".
Since the end of last year, YG has opened "Song Camp" (composition camp), working with about 70 artists at the same time.
We are operating up to 10 studios. Dozens of international artists are continuously entering and leaving the country to participate in the project. The temporary interruption of some activities to interact with fans via company videos also stems from that context," he explained.
From November last year to January this year, for 3 consecutive months, he organized large-scale "composition camps" in the US and South Korea, focusing on composing with leading producers at home and abroad. This is considered part of YG's efforts to accelerate new artist debut projects.
Yang Hyun Suk's interview statements clearly showed YG's direction. "The audition round" is the starting point, then, with the "all together" system throughout the company, everything from talent search to production and implementation takes place synchronously. A new chapter is opening up for YG.
