The program to introduce and promote Ngoc Linh Ginseng and medicinal herbs products in Da Nang city in 2026 takes place from 6:00 PM to 10:00 PM on August 28th and 29th with the theme "National Treasure Ngoc Linh Ginseng Journey - Connecting the experience space of Ngoc Linh Ginseng and Da Nang medicinal herbs".
The event is expected to gather 50 booths to create an exhibition space, connecting consumption of ginseng tubers, medicinal herbs and deep processed product lines. The booths are arranged in specialized sub-areas: displaying Ngoc Linh ginseng; typical medicinal herbs; along with a performance and direct experience area for visitors.
One of the highlights of the program is the integration of product promotion with local culture. Visitors will enjoy gong dance performances, harmonizing with the xoang of mountain people - thereby vividly recreating the unique cultural space of the ginseng growing region.
In addition, a series of street music activities and traditional folk games are also organized throughout, contributing to increasing interaction, creating a vibrant atmosphere to attract people and tourists from all over.
Not only stopping at display or cultural exchange activities, the program aims for a long-term goal: Forming a chain of connections between Ngoc Linh ginseng, medicinal herbs and the city's service - tourism infrastructure.
According to the plan, this is also an opportunity for businesses and cooperatives to directly connect with distributors and partners at home and abroad to expand markets and promote exports. Participating units will have the opportunity to access market information, standardize quality standards and promote the application of digital technology in trade promotion.
The event is expected to concretize the development orientations of Da Nang's medicinal herb industry, gradually forming a closed value chain from production, processing to commerce, bringing the "National Treasure" brand closer to consumers and the international market.
