During two days August 22 - 23, the Department of Trade Promotion coordinated with the Department of Industry and Trade of Can Tho City and the social networking platform TikTok to organize "Training course on business skills on digital platforms to develop brands and build images". photos for businesses and cooperatives.
Mr. Le Hoang Tai - Deputy Head of the Department of Trade Promotion - Information, in recent times, the Mekong Delta's economy has grown strongly, the quality of growth has been improved with the proportion of industry and services increasing rapidly, affirming its position as The country's leading rice and fruit production and export center.
Therefore, the Department of Trade Promotion coordinated with TikTok, Alibaba.com, OSB, and reputable sellers on TikTok Shop to organize a training program to promote linkage activities in the Mekong Delta and apply technology and technology. technology to improve production and business capacity in a circular manner, towards a green and sustainable economy.
Mr. Nguyen Van Nha - Minh Duc Thanh Trading Company Limited (Cocana), Can Tho City - shared that up to now his business has mainly sold on traditional channels. However, realizing the high potential for selling on TikTok, he was very eager to participate in this training course. He wants to learn and build instant dried fish products on TikTok, in order to reach the market and sell more products.
Similarly, Mr. Tran Dang Nghiem (Can Tho City) is also in the process of starting a business on the TikTok Shop platform, with rice painting products and fine arts made from rice. However, at first he is also facing some difficulties.
"Currently, there are many individuals and businesses that have been very successful in doing business on digital platforms. I look forward to learning about policies, skills, video making techniques, trending keywords, and how to operate them." transfer, joint marketing with content creators... to be able to seize opportunities to help the brand grow and spread," Mr. Nghiem expressed.
Mr. Ha Vu Son - Director of the Department of Industry and Trade of Can Tho City - commented that this is a particularly meaningful activity for businesses in Can Tho in particular and the Mekong Delta in general in the current time and inevitable trend. in the near future.
“I hope that with the experience of TikTok Shop, experts... will exchange so that many businesses can gain skills and build their own images and brands. In particular, we hope to achieve the most important goal of reducing costs for businesses and increasing business efficiency," Mr. Son emphasized.
