Coffee prices today March 28: Domestic market adjusts, efforts to accumulate new price bases

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Coffee prices today, March 28th, recorded a slight change as the domestic market reacted after the declines of the world exchanges.

Domestic coffee prices

The domestic coffee market on March 28 had a slight adjustment. Purchasing agents in the Central Highlands region have lowered prices by 500 - 700 VND/kg, causing the price level to slightly retreat from the 96,000 VND/kg mark just established earlier. This adjustment is considered a late reaction after the weekend declines of the world exchange.

Specific fluctuations in localities:

Dak Lak, Gia Lai and Dak Nong (old): Simultaneously reduced by 500 VND, currently purchasing at 95,500 VND/kg.

Lam Dong: Recorded a decrease of 700 VND, currently the transaction price here reaches 94,800 VND/kg.

World coffee prices

In this morning's session, international exchanges have not yet had new updates due to being on holiday, listed prices are still anchored at the closing level of last Friday's session.

London Stock Exchange (Robusta): May 2026 delivery is currently at 3,624 USD/ton. Robusta is under pressure from Rabobank's forecast report that world output in the 2026/27 crop year will reach a record 180 million sacks, an increase of about 8 million sacks compared to the previous crop year. In addition, Vietnam's exports in January increased sharply by 38.3% compared to the same period, continuing to put pressure on the recovery momentum.

New York Stock Exchange (Arabica): Closing the weekend session at 280.75 cents/lb. Pressure on the Arabica exchange comes from inventory on the ICE exchange continuing to recover to a 4-month high of 466,055 bags. In addition, the weather situation in Brazil is still very positive as rainfall in the Minas Gerais region reached 138% of the historical average, promising a bumper crop.

Market opinion

The coffee market is entering a sensitive phase as forecasts for Brazil's upcoming record crop year (66.2 million bags for 2026) are still the main factor dominating investor sentiment. However, Colombia's 34% production decline in January and a decrease in export reports from Brazil are also contributing to curbing the deep decline.

It is predicted that in the coming sessions, domestic coffee prices will continue to struggle to establish a new bottom around the threshold of 94,500 - 96,000 VND/kg. Due to the abundant prospects of long-term supply, speculative funds tend to liquidate buy positions to take profits, making it difficult for prices to rebound sharply immediately. Farmers should closely monitor developments from major consumer countries and the actual export situation to have appropriate sales plans in March.

Note: The actual coffee price may vary depending on each purchasing area and grain quality.

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