Easy to buy Hoang Huong products
Just type the keyword "Hoang Huong" on online shopping platforms, consumers can easily find a series of products for sale, from skin care cosmetics to health support foods.
The product ecosystem named Hoang Huong quickly spread on digital platforms, from social networks to e-commerce platforms; business methods based entirely on personal images, exploiting emotional factors and consumer trust have helped this brand continuously expand its customer base.
As of October 3, on the trading floor, products are still being sold such as Hoang Huong meli mouthwash, Hoang Hoang meli hair growth stimulant oil, Hoang Huong knitting Bamboo and Arms Support Drying, fertilizers, Hoang Huong meli hair conditioner and Hoang Huong hairdressing, meli Reviveher Hoang Huong noi that, Hoang Huong melon Hammer... Prices of the products range from over 100,000 to under 400,000 VND/product, depending on the brand.
Not only on e-commerce platforms, social networks such as Facebook and TikTok have also become a "market" for consuming Hoang Huong products. Sales livestreams often advertise with the words "winged" such as treating melasma, turning white, and losing weight quickly.
"Exploding" advertising
Hoang Huong Pharmaceutical Joint Stock Company (tax code 0109735757, international name HOANG HUONG PHARMACEUTICAL JSC) was established on August 19, 2021 under the type of a joint stock company. The company has a registered head office on the 6th floor, No. 36 Nguyen Hoang, Hanoi. The registered business line is retail of drugs, medical equipment, cosmetics and sanitary products.
For many years, Hoang Huong Pharmaceutical Joint Stock Company has been trading in many health protection food products, cosmetics, medicines... with attractive advertisements that make consumers trust.
With a rich and ostentatious image through livestream showing off red books, cash, diamonds, and luxury cars, Hoang Huong builds an ecosystem of 18 companies, 25 business households, and 44 individuals, mainly selling functional foods. However, behind that was a series of false advertisements that lasted from 2019 to 2025, before Hoang Huong was prosecuted for the crime of "Violating accounting regulations causing serious consequences".
The first violation is associated with Hoang Huong Confident Smile International Dental Clinic, whose license was revoked at the end of 2019 but will still operate until the end of 2020. In 2021, Hoang Huong Pharmaceutical Joint Stock Company launched Care Medic mouthwash with the advertisement "all the roots of bad breath" and "long-term inflammatory treatment". In 2022, bone and joint products will continue to be introduced as a "pharmotherapy", with a commitment to cure most bone and joint diseases after only a few weeks to 2 months.
As Lao Dong reported, on October 3, the Investigation Police Agency of the Ministry of Public Security initiated a case, prosecuted Hoang Thi Huong, and established Hoang Huong Pharmaceutical Joint Stock Company for the crime of "Violating accounting regulations causing serious consequences".
According to the investigation, from January 2021 to June 2025, Ms. Huong left nearly VND1,800 billion off the books of revenue and incorrectly declared value added tax of nearly VND2,100 billion. She operates an ecosystem of 18 companies, 25 business households and 44 individuals, mainly trading functional foods, by directing employees to apply revenue to households and individuals to evade taxes. Along with Ms. Huong, 2 brothers-in-law and 3 employees were also prosecuted.
