Not only bringing convenient and quality products, Acecook's proud 30-year journey is also a journey that contributes to raising the Vietnamese instant noodle market, marking many important milestones.
Pioneer mission
Acecook came to Vietnam in the early 90s, when instant noodles were still a new concept, the unique market of this industry was still wild. In 1995, the company launched the first product called Mi Highclass with the flavor of beef stew and chicken stew, with noodles simulating pho noodles, the rich broth with Vietnamese flavors helped the product quickly leave its mark.
From the beginning, Acecook has positioned the product according to high quality standards, both convenient, safe, and suitable for Vietnamese people's tastes. This is the first proof of a long-term commitment to innovation and enhancing the culinary experience.
The first three years with many challenges and difficulties, instead of giving up or pursuing short-term goals, the company focuses on building a solid foundation of quality. This seriousness has created great trust with consumers, the trust of partners and improved the quality of the industry's general products.
In 1996, Acecook officially exported the first batch of instant noodles to the US market. That shows the sensitivity and desire to reach the sea of a large enterprise and is a positive signal for the export potential of Vietnamese goods to international markets.
Responsibility of the leader
After three decades of development, Acecook has become a leading brand in the instant noodle industry in Vietnam. To do that, over the past 30 years, the enterprise has always maintained stable operations, constantly innovated, created, and accompanied the country and consumers.
From a instant noodle product, Acecook has gradually created a convenient food ecosystem with many unique products: Phu Huong vermicelli, Nhip Song noodles, Hang Nga vermicelli, De Nhat cheese, Modern coffee... Each product is a new creativity, harmoniously combining advanced Japanese technology and Vietnamese flavors. At the same time, there are nutritional additions and improvements in the product to enhance the user experience.
Acecook's "Made in Vietnam" products are now available in more than 40 countries and territories, contributing to affirming the quality and position of the Vietnamese food industry.
Looking forward to a happy future
Three decades is a proud milestone, but for Acecook Vietnam, it is the starting point for a new journey. On the foundation that has been built with the vision of the first generation of leaders, the desire for continuous innovation of the current team, Acecook is continuing the journey of happiness.
In 2025, Acecook Vietnam will celebrate the 30th anniversary of the first sales day (July 7, 1995 - July 7, 2025). From a pioneering position, the enterprise has firmly become a leading brand in the instant noodle industry in Vietnam. What makes the difference is not only the 40% market share or product coverage but also the humanistic development strategy and extensive vision.
To date, the company has donated tens of billions to community projects. Acecook Vietnam has accompanied the Vietnam Children's Support Fund in many projects, helping children in difficult circumstances, helping them have better learning and development conditions.
Committed to a sustainable future, Acecook is investing heavily in the green transformation process. Currently, 54% of Acecook's plants use biomass fuel; the target is to increase this rate to 80% by 2030. In addition, the company has also actively improved its products to minimize environmental impacts, with 90% of cup, bowl and tray packaging now switched to using environmentally friendly paper packaging.
Entering the new chapter, Acecook Vietnam Company is orienting according to a new strategy - "Cook Happiness Through Innovation - Innovation Enhancing Happiness", marking a strategic transformation on the journey of sustainable development and reaching the world. This is not only an affirmation of Acecook Vietnam's pioneering position in the fast food industry, but also demonstrates the company's deep commitment to creating positive values, improving the quality of life and towards a happy future for consumers, employees and the whole society.
