On February 5, news from the Department of Industry and Trade of Khanh Hoa province said that the unit has deployed the construction and put into operation the online sales channel TikTok Shop OCOP Khanh Hoa, to support businesses, cooperatives, and production facilities to promote and consume OCOP products on digital platforms.
Through the establishment of a TikTok channel with a large user base, the online sales channel OCOP contributes to expanding market access methods, improving connectivity between manufacturers and consumers, in the context of increasingly strong e-commerce.
OCOP products, typical products of the province, are introduced with visual and vivid images, combined with livestream sales forms, thereby contributing to enhancing brand identity, gradually affirming the quality and value of local products in the digital environment.
According to the Department of Industry and Trade of Khanh Hoa province, in December 2025, after establishing the TikTok Shop OCOP Khanh Hoa channel, the locality organized online sales (livestream) at some typical OCOP production facilities of the province.
Livestream sessions not only contribute to promoting the image of Khanh Hoa OCOP products to a wide range of consumers, but also create more product consumption channels, and at the same time help OCOP entities gradually approach modern sales methods, suitable for the current digital transformation trend.
Organizing online sales campaigns is considered an important initial step in the process of building and operating the Khanh Hoa OCOP online sales channel, as a basis for continuing to expand scale and diversify support forms in the coming time.
The channel focuses on introducing OCOP products, typical products of Khanh Hoa province, ensuring origin and quality, contributing to building the image and brand of local products in the digital environment.
Actively participating in online sales channels is expected not only to help expand the market, improve production and business efficiency but also make practical contributions to the goal of digital economic development, building sustainable local product brands in the new period.
As a young person who regularly shops and follows social media content, Mr. Duc Thao - residing in Nam Nha Trang ward, believes that Khanh Hoa bringing OCOP products to TikTok Shop is a very suitable direction for the current trend.
Instead of just selling goods in a traditional way, livestreaming and introducing products with vivid images helps consumers like me to access them more easily, understand the origin, quality and behind-the-scenes story of each local product" - Mr. Duc Thao shared.
Many people believe that if invested methodically in content, images and product storytelling, TikTok Shop OCOP Khanh Hoa will not only help increase sales for production facilities, but also contribute to promoting the image of the homeland and raising the brand of local products in the digital economy era.
