The couple Le Van Hai (born in 1995) have millions of followers on major social networking sites. For example, the TikTok channel "Gia gia dinh Hai Sen" with 2.6 million followers; the Facebook page "Hai Sen Vlog" with more than 2.3 million followers and the YouTube channel "Gia gia dinh Hai Sen" with more than 2.6 million subscribers.
The TikTok channel "Hai Sen Family" attracted a "huge" number of views with everyday situations about family, parents, children... After attracting widespread attention on social networking sites, Le Van Hai and his wife began to shift to the business of health products and cosmetics Hai Sen leg-staining spray; Hai Sen hair conditioner; Hai Sen dead skin exfoliation... These products are also being sold on social networking sites and e-commerce platforms.
For example, on the "Hai Sen Family" channel on the Shopee platform, there is information about 5 products: Hai Sen leg and arm breath spray; Hai Sen arm breath spray; Hai Sen hair remover cream; Hai Sen dead skin remover; YLE face washing milk. These products have selling prices ranging from 60,000-190,000 VND.
For example, Hai Sen leg breath breath breath detox spray is sold for 79,000 - 199,000 VND. This product received 5,700 reviews, a 4.8-star rating and more than 25,400 sales. According to information from the platform, this product has the HAIBE.VN brand, with the name of the organizer responsible for the production of Bigfa Joint Stock Company.
With an equally high selling turnover, the second product - Hai Sen Scent Drying spray received more than 20,100 sales at a price of 79,000 - 199,000 VND. This product is advertised by the channel owner to be made from natural herbs including: Ex extract from betel leaves, pink lotus flowers, seaweed... and some other ingredients from nature. The advertised product is effective in eliminating the smell of armpits, hand, foot odor and reducing armpit sweat, helping the armpit area to always be dry and clean, without causing yellowing.
The remaining 3 products also have the HAIBE.VN brand: Hai Sen Barber; Hai Sen dead skin exfoliation; YLE face washing milk also received more than 270-820 sales.
Recently, the online community was stirred up when the TikTok channel "Hai Sen Family" suddenly stopped operating for many weeks and removed the shopping basket on social networks. Social media users suddenly discovered that Hai Sen's TikTok channel had been hidden, deleting the entire video without notification. The family's Facebook page with 2.3 million followers has also been locked.
On the afternoon of June 15, the Investigation Police Agency of Ninh Binh Province Police issued a Decision to prosecute the criminal case, a Decision to prosecute Le Van Hai - owner of the TikTok channel "Gia gia Hai Sen" for the crime of "Trading in counterfeit goods as functional foods".
At the same time, search the residence, workplace and execute the arrest warrant to temporarily detain Tran Dai Phuc, Director of Hai Be Company Limited and the subject Le Van Hai - a member contributing capital of Hai Be Company Limited - for the crime of "Trading in counterfeit food" as prescribed in Clause 1, Article 193, Penal Code 2015.
