As one of the brands accompanying the Vietnamese Sports Delegation to attend the 2024 Paris Olympics, through this campaign, Nestlé MILO wants to support sports commentators and international audiences to pronounce correctly and understand. Learn the meaning of the names of Vietnamese athletes participating in this year's Olympics as well as honor the daily journey of persistent training of Vietnamese athletes.
Produced by Nestlé MILO and Ogilvy Vietnam, in collaboration with composers, content creation teams and Vietnamese voice actors, the poems are written in the form of spoken word poetry (Slam Poetry) to help audiences international organizations understand and pronounce the names of Vietnamese athletes correctly, eliminating language barriers. Each poem is written in traditional Vietnamese pentameter style, helping listeners learn how to correctly pronounce the athletes' names through their inspirational stories.
Targeted at commentators and fans of the Summer Olympics, audiences can access a special list on Spotify or Youtube and select names that interest them and hear their stories. athletes with a duration of 60 seconds for each poem.
Through the stories of each Vietnamese athlete participating in the largest Olympic Games on the planet, Nestlé MILO wishes to convey the message that sports will help train perseverance every day so that each individual can achieve your own glory. The persistent journey that marks the international arena of Vietnamese athletes, starting from large and small domestic school tournaments, is always closely accompanied by agencies and businesses such as Nestlé. MILO.
Ms. Le Bui Thi Mai Uyen, Director of MILO and Dairy products, Nestlé Vietnam company shared: "Nestlé MILO has always placed a firm belief in a more dynamic and resilient Vietnamese young generation. As a sponsor accompanying the Vietnam National Team to attend the Summer Olympics in Paris in 2024, we appreciate the persistent efforts of the athletes in their journey to make their mark on Vietnam in the international sports arena. . Through this campaign, we want to spread stories about the persistent journey to conquer the peak of Vietnamese athletes to encourage the young generation of Vietnam to nurture and pursue their passion for sports. At the same time, Nestlé MILO always believes that through proper nutrition combined with daily exercise, the young generation can improve their perseverance to achieve success in life, especially in the field of sports. . Therefore, we will continue to promote an active lifestyle, help children nurture their passion and explore their sports potential through annual school tournaments under the Dynamic Vietnam program, and join hands Building a more resilient Vietnamese youth generation every day to contribute to the development of our country's sports."
Ms. Nguyen Tra My, Managing Director of Ogilvy Vietnam shared: “We believe that sports has the power to change lives, especially for Vietnamese athletes - who face countless challenges and challenges. hard. But still shows a resilient and persistent spirit, overcoming all obstacles to glorify his country and himself. We are grateful and honor these talents, and the best way to show that is to shout their names on the world's biggest sporting stage in 2024."
The campaign is currently being strongly deployed in Paris, with diverse advertising forms such as OOH, Spotify and YouTube. In particular, Nestlé MILO also sent these audio clips directly to sports commentators at the 2024 Paris Olympics, helping them easily learn and pronounce the names of Vietnamese athletes correctly.
NESTLÉ MILO. Sponsor accompanying the Vietnam Sports Delegation in the biggest Sports event on the planet in 2024.
