Enhance transparency
Having nearly two years of experience in livestreaming sales, Ms. Mai Thuy Anh (20 years old, Hanoi) - said that when on air, she will always introduce products according to the information provided by the brand, without exaggerating the uses or making unverified commitments. Promotional programs are also fully and clearly informed for consumers to easily follow.
According to Thuy Anh, if brands or management agencies have new requirements according to the provisions of law, she herself will seriously implement them so that livestream activities take place in accordance with regulations.
Regarding the new regulations of the 2025 Law on E-commerce on verifying the identity of livestream sellers, Thuy Anh said that the business where she works has been implementing information collection through VNeID since the end of April.
Employees have all been verified through VNeID. This is also data for businesses to perform management and pay salaries to employees" - Thuy Anh shared.
Identity verification is necessary to contribute to improving the transparency of online sales activities.
When both sellers and livestreamers are verified, buyers will be more assured when shopping. This regulation also contributes to limiting the situation of counterfeiting, fraud or selling goods of unknown origin on e-commerce platforms" - Thuy Anh expressed.
In addition to the requirement for electronic authentication, the business where Thuy Anh works has also completed documents related to business conditions and documents proving product quality according to regulations. However, the updating and implementation of new regulations is mainly undertaken by the legal, tax and specialized management departments.
Linked marketers are willing to comply
From the perspective of someone who both livestreams selling goods and does link marketing, Dang Minh Thao (23 years old, Hanoi) - said that when cooperating with brands and suppliers, they often send complete product information. After the direct experience process, she will make a video or article introducing and linking to buy goods.
To limit risks, Thao sets her own principles when choosing marketing products. Accordingly, she prioritizes products with clear origins, from reputable countries or that have been verified in the market. At the same time, these must be products that she has used for a certain period of time before introducing them to consumers.
With the linked marketing model, consumers often buy goods directly on e-commerce platforms, so all issues related to warranty, exchange or product quality will be resolved between buyers and sellers. Linked marketing makers are mainly affected by reputation if product introduction does not meet customer expectations.
Minh Thao believes that currently putting products on e-commerce platforms has been more strictly controlled. Officially imported products must have full papers, authorization letters or dossiers proving origin and quality according to regulations before being allowed to circulate.
However, in reality, not every livestreamer or linked marketing person knows the new points of the 2025 E-commerce Law if there is no professional support department.
If fully guided, people will do it because this is a job, their "rice and clothing". I think no one will give up a job that generates income just because of the new regulations, but the important thing is to have specific instructions for professionals to easily comply with" - Thao said.
