Difficulties from production to output
According to the Vietnam Fruit and Vegetable Association, in 2025, durian exports are expected to continue to grow thanks to an expected increase of 15% in output and large market demand.
Despite its great potential, the Vietnamese durian industry is facing many challenges. Competition from rivals such as Thailand and Indonesia has increased.
Notably, in early 2025, China tightened inspection of O (BY2) gold on imported fruits, causing a delay in Vietnam's durian exports. Many shipments were returned or waited for customs clearance at the border gate for a long time.
This has made many farmers worried about the price as well as export opportunities of durian in the coming time.
Not only facing unfavorable weather conditions, Mr. Huynh Vania (Phong Dien district, Can Tho city) is even less worried when durian prices drop sharply due to the impact of the Chinese market tightening import criteria.
"After the impact of unseasonal rain, we have increased care, the basic fruit set rate is 80 - 90%. Farmers' current concerns are durian output and prices as the export situation is more difficult due to China tightening import criteria. Compared to the same period, durian prices are 30 - 40% lower, Mr.ia shared.
Mr. Le Van Minh (Durian growing cooperative in Phong Dien district, Can Tho city) said that recently, the export situation has encountered many difficulties due to the remaining O gold in durian. In addition to forecasts on market conditions, farmers also hope to receive recommendations and attention from the agricultural sector to comply with and implement in order to produce effectively, increasing export opportunities for durian in the coming time.
Actively propagate and recommend
According to the Department of Agriculture and Environment of Can Tho City, the whole city has been granted 42 official export growing area codes for fresh durian to the Chinese market, with a total area of 1,511 hectares and 1 durian packaging facility granted codes.
In addition to favorable conditions, in 2025, the Chinese market tightened import criteria, which affected the country's durian industry and Can Tho City.
Durian prices have decreased sharply compared to the same period in 2024. Ri 6 durian has prices ranging from 35,000 - 50,000 VND/kg; Dona (Mongthong) is at 50,000 - 70,000 VND/kg.
However, the impact is not large because the 2025 off-season production area is only over 300 hectares (7% of the product area). With this selling price, farmers are still profitable but lower than the same period in 2024.
In the context of the Chinese market tightening criteria for importing durian, the Department of Agriculture and Environment of Can Tho City has directed the city's Department of Crop Production and Plant Protection to do a good job of propaganda so that durian farmers know where the O-ol product comes from and how to get infected with agricultural products, helping people feel secure in production.
The city's agricultural sector also recommends that businesses do not use O gold in packaging and preservation; at the same time, comply with submitting O gold sample testing before exporting to China.
