With about 1,700 dishes out of a total of 3,000 Vietnamese dishes according to the Nguyen Dynasty's manual, Hue cuisine is one of the things that every tourist cannot miss when visiting the ancient capital. Hue cuisine has become more diverse and diverse in recent years following the development of Hue.
With the "Hue Landfamous" award award award given to 26 local culinary addresses, Grab Vietnam has provided a reliable source of reference for food lovers, in which tourists account for a large part. The experience of Hue cuisine is interwoven between traditional and modern, making it easier and more favorable.
The award was announced at the "Hue - Food Capital" Festival hosted by the Hue Department of Tourism during the April 30 - May 30 holiday. The awards are selected based on a combination of two sources, including: reviews from Grab users when experiencing restaurants and eateries in Hue that are cooperating with GrabFood, and recommendations from the Hue Department of Tourism through consultation with experts, travel agencies and real-life surveys from tourists.
Restaurants and restaurants are awarded in three main items. The "famous flavor" category honors the typical and famous culinary business units that have contributed to preserving and spreading the traditional Hue cuisine flavor. The "most favorite" item acknowledged the efforts of restaurants and restaurants that are highly appreciated by the user community for the quality of food and services on GrabFood. In addition, the category "Star growth" records units with innovation, creativity and impressive growth on the platform.
As one of the stores receiving the "Quintessence of the Family" award, Ms. Thanh Huong, owner of cafe Muoi 10 Nguyen Luong Bang, shared: "After 10 years of operation, the price has become more expensive, but I always try to keep a "Hue price" as much as possible. Hue cuisine is delicious and very affordable, if the price is increased, it would be like losing some of Hues features., she added. This award from Grab and the Hue City Department of Tourism is a great source of encouragement for me to continue to maintain a delicious local drink at an affordable price for all diners.
With the same motto of bringing the dish "delicious taste, affordable price", the brand of Huyen Trang chicken legs of Mr. Quang Truong has received the "most favorite" award. "The people who contribute the most to this award are the close customers of the restaurant on GrabFood. On average, every day up to 80% of customers order on the application are patrons of the restaurant, the remaining 20% are new customers, but also up to 15% of them return to buy the second time," Truong said.
Ms. Xuan Tien, owner of Rina shop - Khoai - spring rolls - broken rice, shared the story about the important milestone in the shop's business journey. Capital is located in a convenient transportation position, easy to attract customers, but only when "on the app", Ms. Tien noticed a significant change: "I am not really good at speaking, or know how to make brand images. Since going to GrabFood, Grab has supported the image of the restaurant very well, sales so the growth is more than thankful for Grab and Hue tourism. closer to visitors ”. Ms. Tien's shop is one of the brands receiving the title of "Promising Star" of the "famous Hue" award.
Honoring unique culinary addresses, contributing to promoting the digitalization process of local small businesses, is a part of the cooperation program between Hue City and Grab Vietnam. Previously, in February 2025, Hue City and Grab Vietnam signed a three-year Memorandum of Understanding to implement programs and initiatives to support the city's digital transformation goals, including taking advantage of technological strengths to promote Hue's heritage, culture and cuisine.
