On the evening of July 1st, at Da Nang Exhibition Fair Center, the Agricultural and Rural Product Exhibition Fair - Starting innovation, promoting Vietnamese brands in 2026 officially opened. With a scale of 300 booths, gathering nearly 150 businesses and agricultural and rural industrial establishments from 24 provinces and cities across the country.
This is a key activity to promote the consumption of rural industrial products under the 2026 National Industrial Promotion Program. The event contributes to supporting businesses, cooperatives, and rural industrial production facilities to introduce products, find partners, and expand consumption markets.
At the same time, improve competitiveness in the context of increasingly deep digital transformation, green transformation and international economic integration.
According to the Organizing Committee, this year, the typical rural industrial product exhibition area (RISEP) is designed to be concentrated with a large area, introducing typical products representing the production capacity, innovation and sustainable development of localities.
In addition, at the exhibition, the exhibition area is designed to alternate between the exhibition of real-life products and the exhibition of modern digital technology applications. 3D image projection devices and virtual reality (VR) models are used to vividly recreate products.
Specialized spaces on green transformation, innovation, and digital transformation in rural industrial production will also be introduced at the Fair and Exhibition, contributing to spreading effective and environmentally friendly production models.
Speaking at the opening ceremony, Ms. Do Thi Minh Tram, Deputy Director of the Department of Innovation, Green Transformation and Industrial Promotion, said that at the exhibition area, virtual reality technology and digital solutions are applied to bring visual experiences, introduce production models, circular technology and innovative ideas. The application of technology helps businesses grasp trends, promote learning and transferring new techniques.
In the context of deep integration and increasingly fierce competition, innovation has become an important driving force to help businesses improve product value and expand markets. For the rural industrial sector, where the majority are small and medium-sized enterprises, many establishments have proactively improved technology, innovated designs and built brands," Ms. Tram emphasized.
The fair takes place from July 1 to July 5 at Da Nang Exhibition Fair Center, with many exhibition activities, trade connections and product promotion.
Through exhibition activities, trade connections and product promotion, the 2026 Exhibition Fair aims to support businesses to expand consumption markets, improve product value, and promote rural industrial development towards modernity, greenness and sustainability.
