On the occasion of this year's National Day, Hanoi is expected to welcome a 30-40% increase in tourists compared to the same period, many retail businesses have simultaneously launched promotional programs, deep discounts and diverse incentives to stimulate consumption.
Talking to Lao Dong, Aeon Vietnam representative said that the September 2 National Day celebration is expected to increase the number of visitors to shopping malls, comprehensive shopping malls and supermarkets.
The number of visitors in the Hanoi area is expected to increase 2-3 times compared to normal days. The growth is mainly due to people's shopping and dining needs, in which Hanoi recorded a large number of tourists from other provinces and cities coming to attend the 80th anniversary of National Day on September 2.
Shopping demand focuses on two main groups: products for families and tourists including fresh food, processed foods and food and beverage services and summer - fall beverage groups, school year stationery and tourism products.
According to Aeon Vietnam, consumers increasingly prioritize Vietnamese goods, while looking for products that are community- oriented and show patriotism during the holiday such as national flags, decorations, and costumes with red flag patterns with yellow stars.
As more people spend time attending and watching the parade, the trend of online orders is also expected to increase sharply.
To serve the increased shopping demand during the holidays, this shopping mall is committed to ensuring adequate supply of essential goods at stable prices, bringing peace of mind to customers. At the same time, there are major promotional programs, discounting up to 50% for thousands of products, from essential consumer goods, high-quality Vietnamese goods to electronics and fashion.
During the September 2 holiday, Aeon adjusted operating hours, opened earlier and closed later to serve customers. In the North, the centers open from 8:00 - 22:30 in the period of August 29 - 2; in the South, open from 8:00 or 9:00 to 22:00 or 22:30 from August 30 - September 2.
Mr. Nguyen Tien Duong - Director of MM Mega Market Thang Long Supermarket said: "We target Vietnamese branded items, fast-fried consumer goods or fresh food, with many promotional programs such as: buy 1 get 1 free, buy 2 give 1, discount up to 80%, fresh food discount of 20%. We also plan to decorate all supermarket systems with two main colors, red and yellow, along with brilliant flags and flowers to welcome September 2".
According to Mr. Nguyen The Hiep - Deputy Director of the Hanoi Department of Industry and Trade: "At this year's ceremony, the Department of Industry and Trade will implement the approved program contents. Coordinate with production and business units, especially large retail systems in the area, to organize concentrated stimulus promotions. Enterprises also coordinate to expand promotional subjects and increase incentives to ensure retail revenue growth".
With the careful preparation of retail businesses, the National Day on September 2 is expected to be a boost for the Hanoi market, contributing to promoting the capital's trade growth in 2025.
