Recorded at many supermarkets and shopping centers in Ho Chi Minh City, the number of customers has begun to increase significantly, especially at noon and evening. Crowds gathered in the area of fresh food, processed food and soft drinks.
At a Rach Mieu Co.opmart supermarket (Cau Kieu ward), vegetable, meat and fish stalls are continuously replenished with new goods by staff. Many families take advantage of shopping for discounted items to save costs during the holiday.
Ms. Dang Kieu Oanh (resident of Cau Kieu ward) said: "This time I see goods quite abundant, prices stable. I also saved about 100,000 - 200,000 VND thanks to many discount programs. Therefore, I take advantage of buying more storage items for a few days off.
Not only individual consumers, many restaurants and eateries also increase imports to serve the increased number of customers during the holidays. This is the reason why retail businesses have early prepared supply sources on a larger scale than usual.
At Aeon Mall Tan Phu shopping center (Tan Son Nhi ward), the area selling summer clothes, sandals and children's items is quite bustling. Mr. Ngo Van Nam (resident of Tan Son Nhi ward) shared: "The weather is hot, so I brought my family to the shopping center to have fun and convenient shopping. I see that the stores here are quite bustling, there are also many discount programs, so I am not too worried about costs.
Representatives of MM Mega Market Vietnam said that the unit has increased the inventory level of goods to about 50%, 20% higher than the same period in previous years. According to Ms. Nguyen Thi My Hung - Head of External Relations Department of MM Mega Market Vietnam Company, the business has prepared sufficient sources of goods for both retail customers and the horeca segment (restaurants, hotels, canteens), ensuring no shortages during the long holiday. At the same time, many promotional programs are being widely implemented, focusing on essential goods and fresh food. Price reductions can be up to 50%, contributing to stimulating consumer demand in the context that people's spending is still trending towards thrift.
From a market perspective, AEON Vietnam representatives forecast that the number of customers coming to shopping centers and supermarkets during the April 30 - May 1 holiday will increase by 10-25% depending on the region. Purchasing power is not only concentrated in food but also spreads to summer fashion, personal items, products for children preparing for summer vacation and cooling equipment.
According to businesses, the consumption trend during this period has changed significantly, people prioritize products serving family life during the holidays, and pay more attention to convenience and price factors. Processed products, packaged foods, cooling drinks and cooling equipment are therefore growing strongly.
