According to a recent brand survey by Decision Lab - YouGov's partner in Vietnam - the key factor that brings the bank closer to the heart of customers lies in brand impressions, service quality, value, satisfaction, reputation and ability to recommend. These are also the pillars that TPBank constantly invests in and improves - especially in the high-end customer segment. Recently, TPBank continued to be voted by Decision Lab as one of the 7 best banks in Vietnam.
In the journey to shape lifestyle and finance for the elite, TPBank Premier Banking is not only a service, but a "tailored" experience - meeting the maximum desire for personalization, sophistication and international standards in each transaction.
Mr. Dinh Van Chien - Deputy General Director and Director of Individual Customers - shared: TPBank always pays special attention and strategic investment to the high-end customer segment. We build suitable and tailor-made solutions for each customer, to bring the best experience and maximum satisfaction. In particular, in 2025, TPBank will implement many more programs to attract this potential customer base to TPBank".
5-star service - Special privileges for super customers
Understanding each superior customer, time is more precious than gold, so at TPBank, high-end customers always receive priority privileges. Without waiting, without interruption, customers can choose to make priority transactions at the counter with luxurious, classy spaces reserved for TPBank Premier Banking members, or can transact at TPBank LiveBank 24/7, or transact by phone with absolute security.
In addition to priority transaction services, TPBank's team of professional financial experts is always ready to accompany throughout, providing dedicated consultations so that customers can confidently enjoy the maximum of optimal financial services and solutions.
Multi-layered security
With the advantage of leading technology, TPBank is trusted by many successful young customers and the modern middle-aged generation - those who are at the peak of their careers and highly appreciate the experience of personalized finance - to entrust assets. This is also the group of customers that accounts for a significant proportion of the high-end customer base at TPBank.
TPBank develops a separate application version for Premier customers with enhanced security features, integrating advanced biometric security layers that meet international standards such as facial recognition and fingerprint recognition. In particular, users can proactively protect their assets through the online savings book closure feature, and are also protected by the online fraud payment support insurance solution deployed by TPBank to enhance personal financial security.
In addition, with a smart, easy-to-use interface and utilities such as card management, payment, loan management, investment, online gold purchase, online foreign exchange sale... and personalization features of AI applications, TPBank App has not only become a favorite application, but also accompanies customers as a trusted personal financial assistant.
Experience global exclusive deals
One of the biggest highlights in the TPBank Premier Banking service system is the exclusive incentives for overnight customers.
Top-notch culinary experiences are also enhanced with the high-class fine dining privilege. Customers regularly enjoy sophisticated taste parties at prestigious Michelin restaurants and top luxury restaurants with discounts of up to 50%. Each meal is not only a blend of quintessential flavors but also a unique culinary experience.
To enhance luxury tours, TPBank also offers a refund incentive of up to 8% for hotel booking services globally, especially a 20% discount when booking hotel rooms on double days at Agoda ( April 4, May 5, 6, July 7, August 8, September 9, 2025).
Enjoying a vacation at the most classy resorts brings absolute comfort. When spending cards abroad, TPBank Visa Signature cardholders are also entitled to a foreign currency conversion fee of only 0.95%; flexible installment payment with 0% unlimited transaction value for all expenses.
Thanks to the specially designed license chain, TPBank Visa Signature cards prove their irresistible appeal through the number of issued cards growing steadily every year. In 2024, TPBank was awarded by Visa as the Leading Bank in High-Rated Credit Card spend revenue growth.
In addition to TPBank Visa Signature card, TPBank World Master card also leads many high-end customers to choose from, especially those who spend a lot in the health and education sectors with a refund discount of up to 8%.
Currently, TPBank is implementing many gratitude programs exclusively for newly entered high-end customers with gifts worth up to 30,000,000 VND. To experience high-end customer service and become a member of TPBank Premier Banking, customers can visit any TPBank branch/transaction office, or contact TPBank 24/7 Customer Service Center 1900 6036/1900 58 58 85 for detailed advice.
