The Ho Chi Minh City tourism industry is accelerating product renewal and improving service quality to attract domestic and foreign tourists.
In early December, the Indochina Star cruise ship officially came into operation on the Saigon River, opening up a choice of high-class entertainment and sightseeing right in the city center. With an overnight schedule, the cruise ship offers a unique culinary and entertainment experience, helping visitors enjoy the beauty of Ho Chi Minh City at night.
At the same time, the locality coordinated with travel businesses to introduce new products bearing the strong imprint of indigenous culture. From December 6, the Tan Dinh Cultural Experience - Impressions tour will be opened for sale with a half-day journey, aiming at the need to explore in-depth urban culture.
According to Mr. Tran The Dung, General Director of Vietluxtour Company, the new product was built with the goal of telling the story of Saigon - Ho Chi Minh City, thereby contributing to realizing the city's orientation of developing urban tourism in an in-depth and sustainable direction.
Within the framework of Ho Chi Minh City Tourism Week taking place from December 5, the city's tourism industry continues to introduce a series of new products, serving the year-end holiday season.
A representative of the Ho Chi Minh City Department of Tourism commented that the city's attractiveness comes not only from the vibrant pace of life but also from the vibrant spirit and typical hospitality. After more than 300 years of development, Ho Chi Minh City has become an intersection of many cultural, culinary and creative flows, creating a unique identity that attracts tourists.
In 2025, the Department of Tourism announced 31 units to achieve the title of Friendly Tourism Destination. These are facilities that meet the criteria of service quality, environment, safety and community responsibility, contributing to spreading the image of a friendly, hospitable and trustworthy Ho Chi Minh City.
In recent years, the city's tourism industry has continuously innovated, promoted and advertised, diversified products and improved service quality. Ho Chi Minh City also focuses on building a civilized and safe tourism environment, in line with the positioning of the leading vibrant tourist city in Asia.
The Ho Chi Minh City Department of Tourism hopes that the program for Each tourism service business unit to be a friendly destination in 2025, combined with the application of a digital platform, will create more motivation to improve professionalism, promote digital transformation and improve service quality of the entire industry.
