From the rhythm of life to identity - the special attraction of Ho Chi Minh City tourism

Thanh Chân |

From the impression of international tourists to world-class awards, Ho Chi Minh City is affirming its position as a leading tourism center in the region - a place where identity, rivers and modern life converge.

When he first set foot in Ho Chi Minh City, Mr. Simon Wootton - a tourist from Australia, was impressed by the dynamic life and friendly people.

"People are very easy to love, everyone is busy, and nightlife is extremely vibrant. This city has its own identity, completely different from the places I have been to. I really enjoy it and will definitely come back here" - Mr. Simon excitedly shared.

Not only stopping at first impressions, many international tourists when visiting famous destinations in Ho Chi Minh City also share their love for the cultural beauty here. At Ho Chi Minh City Post Office - one of the typical architectural works in the heart of the city, international visitors could not hide their excitement when visiting and saving memories.

Mr. Nolan - a tourist from the US, who has just chosen the brilliant postcards shared: "There are many types of postcards to buy and it's great to be able to send them home. The Ho Chi Minh City Post Office is very beautiful, with unique architecture. The destinations here are all imbued with the cultural colors of Vietnam in general and Ho Chi Minh City in particular.

Not only does Ho Chi Minh City leave its mark in the hearts of tourists with its friendliness and vibrant pace of life, it also shows strong attraction through impressive growth figures in the tourism industry. According to statistics from the Ho Chi Minh City Department of Tourism, in the first 9 months of 2025, Ho Chi Minh City welcomed more than 5.8 million international visitors and 29 million domestic visitors, with tourism revenue reaching VND 184,629 billion.

The city is getting closer to the 2025 target of 10 million international visitors and 50 million domestic visitors. This is a clear demonstration of the attraction of a "tourism super city", the center of the triangle of cultural identity - river - modernity.

Along with that growth momentum, Ho Chi Minh City's position is increasingly affirmed on the international tourism map. Recently, Ho Chi Minh City was honored at the 2025 World Travel Awards with 4 prestigious award categories. This achievement is the result of continuous innovation, improving service quality, and diversifying tourism products. Thereby, it shows the image of a dynamic, creative city but still imbued with cultural identity.

Ms. Bui Thi Ngoc Hieu - Deputy Director of the Ho Chi Minh City Department of Tourism emphasized: "Continuing to be recognized by the international community is a great honor and motivation for the city's tourism industry to constantly innovate, aiming to become a leading tourism center in the Asia - Pacific region".

In the last 3 months of the year, Ho Chi Minh City continues to accelerate international tourism promotion in key markets such as Singapore and the US, to promote the Vietnamese tourism brand and the image of Ho Chi Minh City - a dynamic and attractive super city after the merger.

Thanh Chân
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