Domestic market brightens, exports surpass the "firewall" of the Middle East
Vinamilk's Q1 business results report this year shows that consolidated net revenue reached VND 16,149 billion, up 24.6% over the same period. Domestic consolidated net revenue in Q1 reached VND 12,080 billion, up 20.4% over the same period. This is the main driving force for Vinamilk's growth after a period of distribution system restructuring (implemented from Q1 2025) which has now been basically completed.
Key sales channels all recorded double-digit growth compared to the same period in 2025. Besides traditional channels, Vinamilk has now completed repositioning 800 stores according to the new identification and set a target of reaching 1,000 Vinamilk stores in 2026, covering 100% of provinces and cities nationwide. In particular, the business has also opened a flagship store in Phnom Penh, Cambodia.
Meanwhile, consolidated net revenue from foreign markets reached 4,009 billion VND, up 39.1% over the same period. The Middle East regional market still recorded stable growth in the recent period of fluctuations. This shows the demand for essential nutritional products of Vinamilk and affirms customer confidence in the quality and reputation of the brand.
On the other hand, Vinamilk has been flexible and proactive in responding to ensure the continuity of the supply chain such as: establishing alternative transport routes and having escort ships to transport,... Although transportation costs have increased, the enterprise still persists with the goal of standing side by side with customers in difficult times. This is an effort to maintain the sustainable presence of the brand, ensure product supply in the market and strengthen long-term cooperation relations with international partners.
Continuing to "grow" new products
The positive business results of the first quarter of 2026 recorded important contributions from key industries, playing a role as a foundation for Vinamilk's sustainable growth. In which, liquid milk recovered positively, especially the 100% fresh milk line, thanks to continuous efforts to improve quality. New products also made breakthroughs, growing from two digits such as Green Farm, nut milk...
The pioneering brand creates new consumption trends with high protein and precious protein product lines, which are being welcomed and favored by consumers. Over the past time, Vinamilk products have also followed the trend of reducing sugar, less sweet and more flavorful; and at the same time optimizing nutritional content throughout the portfolio.
According to Mr. Nguyen Quang Tri, Managing Director of Marketing of Vinamilk, in 2024-2025, Vinamilk has continuously launched new and improved products, and in 2026 will continue to "culture" these new products after successfully launching in the market. By pioneering the standardization of nutrition trends, Vinamilk continues to affirm its leading role in the domestic market.
At the end of the first quarter of this year, Vinamilk's 100% fresh milk product just launched a multi-flavored "collection" for children to freely choose their favorite tastes.
In addition, businesses continue to diversify the purpose of using milk to serve culinary needs and professional mixing (the latest is the Whipping Cream product line); develop specialized nutritional products for adults such as Sure Canxi Pro, Sure Gold and Sure Diacerna.
