Mr. Nguyen Quang Tri - Marketing Executive Director, Vietnam Milk Joint Stock Company (Vinamilk) - shared to better understand the creative breakthroughs over the past 5 decades of the Vietnam National Brand - Vinamilk - as it has grown.
The most potential milk brand globally
Reviewing the 50-year journey, how do you evaluate Vinamilk's development mission as being demonstrated?
Mr. Nguyen Quang Tri: Vinamilk's journey is closely linked to the modern history of the country. Founded in 1976, almost from a zero number, Vinamilk has become a national milk brand, present in most Vietnamese families. We affirm our consistent mission as Caring for people with quality nutritional products, meeting international standards.
After nearly half a century, Vinamilk has not only maintained its No. 1 position in Vietnam but also reached out to the world. Currently, our products are present in 65 countries and territories, contributing to making the Vietnamese brand stand on the global map. Vinamilk has just been ranked by Brand Finance - a prestigious brand valuation organization in the world - as the most potential milk brand globally, with the highest rating in AAA+. This is the result of a persistent strategy, affirming the position of Vietnamese brands in the global food industry.
Vinamilk's aspiration is to constantly innovate, affirming its role in the journey of national construction and reaching international standards.
PV: So, in your opinion, what factors help Vinamilk be recognized at an international level?
Mr. Nguyen Quang Tri: There are three key factors that help Vinamilk be recognized at an international level. First, we always put quality first. In three consecutive years 2023 - 2025, Vinamilk has passed more than 400 rigorous tests to be granted a Clean Label Project (USA) certificate for fresh milk - the first time in the world that a fresh milk product has achieved this title. At the same time, Vinamilk's baby powdered milk line is also the first product in Asia to receive the Purity Award, the world's most prestigious award to date in terms of safety and transparency for production conditions and product quality including parameters of the purity of raw materials.
This is a testament to Vinamilk's commitment to always bringing the best to consumers according to international standards.
Second, Vinamilk constantly innovates and creates. In 2024 alone, we will introduce 125 new products - an average of one product is released every two days. These products apply advanced technology to appear for the first time in Vietnam.
Third, Vinamilk is determined to develop sustainably. We are implementing the Net Zero 2050 roadmap, towards net zero emissions by 2050. Currently, two factories and a farm of Vinamilk have achieved carbon neutrality certification according to international standard PAS 2060:2024. Vinamilk also pioneers in applying renewable agriculture, resource conservation, and environmental protection - this is an increasingly important factor for global consumers.
Vietnamese nutrition - international quality
PV: Can you share more about the new technologies that have made Vinamilk's own mark?
Mr. Nguyen Quang Tri: Vinamilk products are not only changed in packaging, flavor, and formula to add new ingredients, but also pioneered the application of many very high technologies such as: super-filter technology from Sweden for high-protein Green Farm milk without lactose; successfully adding 6HMO to Optimum Gold & Optimum Colos formula milk products, helping to increase resistance and digestion for young children. Green Farm pasteurized fresh milk product applies "fresh lock" double-spoke technology and ecological farm models to create a high-quality fresh milk line that has won many international awards such as the Monde Selection Gold Award, superior Taste Award and Clean Label Project Certification.
The above examples are an important step forward for Vinamilk in bringing global nutritional science achievements closer to Vietnamese consumers.
PV: How has the Vinamilk brand built its image in the international market?
Mr. Nguyen Quang Tri: We focus on a globalization marketing strategy but still maintain the identity of a Vietnamese brand. Export activities in recent years have been strongly promoted by Vinamilk, not only contributing positively to the company's revenue but also building and promoting the national milk brand to the world. Vinamilk is present at many major fairs and exhibitions around the world, carrying the message "Nurturing Vietnam - international quality".
Accumulated from the start of exports in 1997 to present, Vinamilk products have been exported to 65 international markets, with a total accumulated export turnover exceeding 3.4 billion USD. To be present in many demanding markets, Vinamilk's products must pass strict inspection by international inspection organizations. Positive reviews from reputable organizations have helped the brand become more solid. According to Brand Finance, Vinamilk is not only a national brand but also the only representative of Southeast Asia to make it into the Top 10 most valuable milk brands globally. The Vietnamese milk industry is therefore ranked 5th in the world in terms of brand value.
PV: With those advances, what do you expect from the future of Vinamilk and the Vietnamese dairy industry?
Mr. Nguyen Quang Tri: I believe that Vinamilk will continue to be a symbol of Vietnam's spirit of innovation and aspiration to rise up. The nearly 50-year journey has proven the ability of Vietnamese enterprises to persistently pursue core values. In the future, we will expand our presence in many new markets, bringing Vietnamese milk products to conquer more global consumers.
At the same time, Vinamilk also hopes to actively contribute to the development of the Vietnamese agricultural - food industry, aiming for the common goal of bringing Vietnamese brands far, affirming Vietnam's stature on the world economic map.
