On the morning of December 1, in Buon Ma Thuot city, EDE Farm Trading and Service Company Limited held a ceremony to export the first container of finished coffee of the Miss Ede brand to the United States.
Speaking at the ceremony, Mr. Hoang Danh Huu - Director of EDE Farm Trading and Service Company Limited said: "This time, the company will export a 20-foot container containing 18,000 packages of finished roasted and ground coffee under the Miss Ede brand to the US market. This is a complete coffee product, packaged in Vietnam, not raw coffee or processed labels".
Coffee is processed using a high-quality fermentation process, with a production line certified by the US FDA. Coffee ingredients come from sustainable farming areas that do not encroach on natural forests (EUDR certified). The raw material area is also managed by Simexco Dak Lak, a strategic partner and authorized export unit of Miss Ede.
With 5 years of cooperation, the two sides have built a sustainable and fair value chain for farmers and cooperatives.
"Importing enterprises in the state of Illinois (USA) will distribute products in local supermarket systems. Next, it will open up opportunities to approach US consumers and affirm the value of Vietnamese brands in the international arena," Mr. Huu added.
Mr. Luu Van Khoi - Director of the Department of Industry and Trade of Dak Lak province shared: "The province's finished coffee products penetrating large, demanding markets in the world will open up good opportunities for the development of coffee trees and products from this agricultural product.
This is also an opportunity for investors and businesses to connect and cooperate with large domestic and international enterprises to consume products. Thereby, contributing to the effective implementation of agricultural production development towards high technology, clean and sustainable".
Miss Ede is also one of 200 Vietnamese enterprises that have committed to implementing the Women's Empowerment Principles (WEPs) according to the standards of UN Women and UN Global Compact.
At the event, Miss Ede awarded 1% of the company’s shares to an outstanding female employee. This was to recognize the individual’s outstanding contributions during her work. This is a testament to Miss Ede’s commitment to facilitating and recognizing the contributions of local workers, especially female workers.
