The conference took place in Hoa Binh ward (Phu Tho). Here, experts emphasized the increasingly important role of the press in disaster prevention and control not only as an information channel but also as a "frontline response force" in communication, contributing to reducing damage and enhancing community capacity.
Mr. Nguyen Van Tien, Deputy Director of the Department of Dyke Management and Natural Disaster Prevention and Control, affirmed: The press needs to be fully equipped with knowledge and skills to report accurately and promptly during the period of responding to and overcoming the consequences of natural disasters. This is a key task to raise public awareness and support the policies of the Party and State.
Data from the Department of Journalism, the Ministry of Culture, Sports and Tourism shows that from January 1 to July 10, 2025, there were more than 46,000 reports and articles related to natural disaster prevention and control, with more than 11.8 billion visits. Notably, 80% of the images have a positive tone, showing the strong influence of mainstream media.
However, propaganda activities are still facing many difficulties: lack of specialized human resources, unattractive content, limited application of technology. Mr. Dang Khac Loi, Deputy Director of the Press Department, said that in the coming time, he will continue to coordinate with units to organize specialized training courses, while orienting communication to promote the proactive role of the press in natural disasters.
In addition, the application of digital technology such as AI, chatbot, and social networks is also encouraged to increase the efficiency of access and interaction with people.
At the training session, many reporters listened to the sharing of experiences from colleagues who have worked in harsh conditions, and at the same time discussed innovative solutions, suitable for the current digital media context. This is expected to be an important foundation to help the press accompany more effectively in the journey to respond to natural disasters for the safety of the community.
