Authorities in Krong Pac district ( Dak Lak province ) have just successfully auctioned 3 durians with a total value of up to 2.55 billion VND.
Many people wonder, what kind of durian is so expensive, the answer is the price of a golden heart.
Because these 3 durians were auctioned by businesses, not to be bought to eat, to make some "miracle drug", but to contribute to the local social security program.
Three businesses won the auction for 3 durians at prices of 350 million VND, 800 million VND, and especially the Ri6 durian variety was priced at 1.4 billion VND.
These three businesses want to contribute some money to the government to support the poor and disadvantaged. The amount of more than 2.5 billion VND is very meaningful for the local social security program.
But not only that, in the durian festival to promote special products, this contribution is a very impressive "PR" for durian of Krong Pac district. In many festivals introducing local products, there are few unique promotional initiatives like this.
Besides coffee, Krong Pac district of Dak Lak is also the capital of durian. The reputation of durian from this region is known throughout the country, even crossing borders to reach many markets around the world.
Currently, Dak Lak has about 35 thousand hectares of durian and not only is the area large, but the farms also apply advanced cultivation technology, export effectively, bringing great benefits to growers and businesses.
The reputation of durian in Krong Pac is also a value in attracting investment. After the durian festival in 2022, more than 11,000 billion VND was registered for investment in Krong Pac. In 2024, 4 projects with a total capital of about 1,500 billion VND will start construction. A district with such investment attraction will create jobs for many people and create more output for products.
Investors are investing heavily in the durian capital of Krong Pak because in addition to the product's advantages, the Buon Ma Thuot - Khanh Hoa expressway will soon be built, this land will be given more vitality and resources, and durian will have more advantages to reach domestic and foreign markets.
With the natural resource of the "best durian on earth", the rest is human intelligence to create the durian brand.
Returning to the story of businesses auctioning 3 durians for 2.55 billion VND, it turns out that the price is still too cheap when it can do two very big things as mentioned above.
