The story of "borrowing" fortune, "borrowing" luck is a symbolic spiritual form, but behind it is a psychology showing that when reality is difficult, people come to a place to entrust their faith, to hope to have more support to step through the precarious period.
Looking at the financial story of Thanh Hoa club at present, people easily associate it with another "borrowing" session, not at the temple, but at the sponsorship market, at the local budget, at business relationships. They once again reflect the problem of Vietnamese professional football, making its existence therefore fragile and dependent, instead of a sustainable financial structure.
World football also faces financial difficulties, but they rarely have to "borrow" in the sense of praying for good luck. They have an ecosystem. Revenue from television rights, ticket sales, image commercialization, youth training and transfer forms a circular cycle. When one source declines, another source compensates. In Vietnam, the lifeblood is businesses. Losing a backing unit - something that happens quite often, is a structural risk.
Therefore, the issue cannot just be finding a new "lender". The solutions have been mentioned a lot by experts, but how to start is not simple. For Thanh Hoa or many other teams in the future, the problem is not only how much money there is today, but where tomorrow's cash flow comes from. Each season is anxiously waiting for sponsors, it's no different from every year having to "borrow", and then live only to "pay off debts", not to enjoy.
It is necessary to create trust, but it must originate from a plan, strategy, and team development project that is persuasive enough for sponsors to be willing to accompany them in the long term, retain fans in many ways, even choosing to go against the bad current situation of the national football.
Pilgrims believe that after borrowing, they will repay, repaying with effort, with efforts throughout the year. Football is also the same. To "pay off debts" for the future, clubs must start from management, from long-term strategies, starting from the foundation instead of patching up the current foundation. When the foundation is strong enough, they will no longer need to look for "loans" full of luck. So that existence no longer depends on the lucky prayer trips at the beginning of the year.
