In 2016, Donald Trump's campaign took Facebook as a campaign tool and gained an advantage over Mrs. Hillary Trump, helping him win. In the 2020 US presidential election, Mr. Donald Trump bet big on YouTube, according to Politico.
President Donald Trump's YouTube channel is a rich and unique collection of news, campaign ads and online programs. commercials like "Don't Let them destroy America" are paired with a series of live- streamed videos like "Black Voices for Trump: Real talk Online!" (Black people's voice for President Trump: tell the truth online! or "The Right View".
The Donald Trump campaign also posted hundreds of short videos of the President's speech on YouTube, and posted news clips such as the recent jobs report and Serbia-Kosovo deal.
In the past month, Donald Trump's campaign has reduced television advertising and poured money and time into Google's video platform. The campaign and the joint fund with the Republican National Committee have spent more than $65 million on YouTube and Google - of which about $30 million has been spent since July.
For comparison, candidate Joe Biden and the Democratic National Committee spent about $33 million on YouTube and Google throughout the entire campaign.
The Donald Trump campaign has also spent significant resources creating unpaid content on YouTube - videos that are regularly Uploaded by supporters rather than videos that are paid for advertising. In August, Donald Trump's campaign posted nearly 900 videos, while Joe Biden's campaign posted just over 100.
Many digital strategists say that YouTube's algorithm has many ways to recommend that viewers of channels be updated with new content regularly. Eric Wilson, a veteran Republican digital worker, said: Mr. Donald Trumps campaign is at the level of a master of algorithmic advertising.
However, Donald Trump's campaign said they see YouTube as an unpopular campaign asset, just as they saw Facebook four years ago.
According to a survey by Pew, YouTube is the most popular online platform in the US: More than 9/10 Americans aged 18 to 29 use YouTube, with a higher sharing rate than Instagram, Snapchat or Facebook.
And Donald Trump's campaign said it has seen a significant increase in interaction with the president's YouTube channel among people aged 25 to 34.
Donald Trump's campaign advisers said that Facebook was almost always a better campaign tool than YouTube in 2016 due to its strong targeting capabilities and lack of public supervision.
But as Democrats catch up with Facebook and all of its moves are disrupted, Trump administration officials say YouTube is sometimes more efficient than Facebook in mobilizing, raising funds and convincing in this year's election.
YouTube is also increasingly influential on the Internet in general. That is why Donald Trump's campaign has significantly increased its YouTube spending after spending less than 10:00 million USD in 2016.
