People in the UK are said to be eating less healthy, skipping meals more and increasing promotions.
A recent report by the consumer monitoring group "Which?" said millions of British households have been forced to skip meals or buy cheaper food due to rising prices of basic goods.
According to the report published on October 20, more than 8/10 respondents (85%) are changing their eating habits to cope with rising living costs.
The most common way to deal with inflation is to look for promotions - this is the way that more than half (55%) of respondents said they have done.
A total of 50% of respondents said they are switching to cheaper products that they have not previously bought. About 18% said they have started buying a lot of frozen food; 5% buy processed foods that only need to be filmed in the microwave to save money.
Among those in a "very difficult" financial situation, almost all (99%) said they were saving money on food somehow, while 50% said they had missed meals.
26% of respondents described the financial situation as quite difficult.
47% of people with a comfortable life also said they are trying to save money to buy food.
Changes in behavior come with potential health effects for people, according to the "Which? ".
46% of consumers surveyed said they find it difficult to eat healthy compared to before the crisis. This rate increased to 78% of those with financial difficulties.
Sue Davies - the head of consumer rights and food policy of "Which?" The devastating impact of the cost of living crisis is the situation where millions of people skip meals or struggle to have healthy meals, he said.
She called on supermarkets to sell many health-healthy products at more reasonable prices to help those in need.
The report is based on an online survey conducted by Yonder involving 2,791 adults in the UK.
UK inflation has risen to 10.1% in the year to September - according to the Office for National Statistics. The increase in food prices of 14.6% is the biggest reason for the return of inflation to the highest level in the past 40 years.
In addition to rising food prices, transportation costs also increased by 10.9%, while furniture and household appliance prices increased by 10.8%.
On October 20, British Prime Minister Liz Truss announced her resignation after only six weeks in office. Ms. Truss took office in the context of the cost of living crisis, the war in Ukraine and the prolonged impact of the COVID-19 pandemic.
Ms. Truss's term was affected by chaos as her economic policies threatened the country's financial stability, causing the British pound to hit a record low, causing chaos in the bond market.
On October 20, after British Prime Minister Liz Truss' resignation, the British pound rose 0.5%, its exchange rate against the USD was 1 British pound to 1.13 USD before falling slightly again.
British stocks also initially increased their score on FTSE 100 before falling, with FTSE 250 remaining green.
One analyst told the BBC that markets have been "smooth" by Truss' departure despite much uncertainty.
In her resignation letter, Ms. Liz Truss admitted that she could not fulfill her duties. Ms. Truss's major tax cuts but not explained in detail have caused borrowing costs to skyrocket.
