Reality shows that some people who speak very well are not necessarily doing well. Conversely, people who do very well may not be able to convey effectively. Putting it in sports, this story appears more clearly, but there is also no common answer to the above question.
You can see that Jose Mourinho did not have an outstanding playing career but he was a good coach. Zinedine Zidane is a legend in both roles. Frank Lampard was excellent as a player, not good as a coach at Chelsea but successful at Coventry City. Or there was a very good pickleball coach, but when he came on the field, he only played at an average level...
Good at speaking, bad at doing" is a not small gap. When speaking, you are in a safe zone, everything can be arranged coherently, reasonably, and persuasively. But when starting to do it, when competing on your own, reality does not operate according to that beautiful logic.
With the coaching profession, it is also necessary to distinguish the difference between leading a team and coaching an individual. With the collective being the work of the structure, the coach must think about how 11 people operate together. When training an individual, such as pickleball, there are no longer interdependent links, the coach needs to speak correctly, speak accurately. Here, words are closely linked to actions.
It is worth mentioning that these two environments require two different types of "good".
In the collective, leaders need the ability to organize, manage people and maintain stability. They do not necessarily have to do every move well, but must understand how things work together.
Personal training, teachers need sophistication. They must see small details, correct bottlenecks and be patient enough to go with students through the change process.
Returning to the story of "talking well, doing poorly", perhaps the important thing is not whether to talk less or talk more, but how much part can be done after speaking. Because in the end, whether working with a football team or an individual, or looking at social life, what is retained is not what has been said, but the value, the result created.