Ho Chi Minh City is entering a new stage of development, with the merger of administrative units, expansion of urban space and strengthening regional linkages. In that context, the tourism industry is identified as one of the breakthrough fields, playing a leading role in other service industries, contributing to promoting the green economy, sustainable development and deep international integration.
According to Ms. Nguyen Thi Thanh Thao - Head of Tourism Resources Development Planning Department of Ho Chi Minh City Department of Tourism, it is expected that at the end of July, the unit will announce a list of about 500 resources and destinations with potential to develop into tourism products in phase 1.
This list includes basic information such as geographical location, resource value, contact information... to help people, tourists and especially businesses easily access, exploit and invest in developing products suitable to the characteristics of each locality.
At the same time, Ho Chi Minh City is adjusting the tourism development strategy to 2030, with a vision to 2045, with the participation of experts, consulting units and researchers. The goal is to reposition the Ho Chi Minh City tourism brand, redefine the core values, and at the same time, restructure the tourism product system according to the city's characteristics and diverse resources.
According to the new orientation, the city will focus on key tourism product groups such as event festival tourism; waterway tourism; typical cultural tourism; night tourism; products related to agricultural, ecological, and community tourism. In addition, the Ho Chi Minh City Department of Tourism will present policies and mechanisms to encourage tourism development in the city such as tourism investment, human resource training, low-interest loan support, investment in major events and festivals, etc.
Ms. Bui Thi Ngoc Hieu - Deputy Director of the Ho Chi Minh City Department of Tourism - commented that as a leading economic - cultural - trade center in the country, Ho Chi Minh City not only develops tourism as a simple service economic sector, but also considers it an important tool to position the city's brand, promote identity and improve global competitiveness.
The city's tourism industry in the new period will face many challenges. The problem is how to make Ho Chi Minh City a truly attractive destination, when the city currently has both industrial strengths, development of sea tourism and inner-city tourism and cultural heritages imbued with identity.
To meet that requirement, the Ho Chi Minh City tourism industry will continue to promote administrative procedure reform, reduce costs, time and resources for businesses. At the same time, comprehensive digital transformation is being implemented in promotion, statistics, destination management and product development orientation at the advantage of each region.
Developing a common brand - a regional feature for Quang Tri tourism
The merger of Quang Tri and Quang Binh provinces into a new locality named Quang Tri has created an urgent need to build a synchronous common brand for the whole province, while respecting and preserving the unique features of each region.
Each region has its own advantages. Quang Binh is famous for its majestic caves and natural landscapes such as Phong Nha - Ke Bang. Quang Tri is famous for Cua Tung beach, Cua Viet, Con Co island, historical relics and cultural identity of the Bru - Van Kieu people.
According to Standing Deputy Secretary of the Quang Tri Provincial Party Committee Nguyen Long Hai, Quang Tri tourism is contributing significantly to economic restructuring, job creation, cultural preservation and ensuring national defense and security. However, for tourism to become a truly spearhead industry, a synchronous map brand strategy is needed.
Recently, Quang Tri has taken remarkable steps in developing new tourism products. Many organized experiential activities such as Con Co sunrise tourism, or the phototour program "Light and emotions" ... are showing the potential for developing eco-tourism, community and culture.
The province also pays special attention to investing in tourism infrastructure. Building a common brand needs to be placed in regional connections, not only between places in Quang Tri but also with Central localities, to create a multi-destination tourism chain... SANG agency
