The signing event marked a new step in development between VTVcab - a unit under Vietnam Television, a leading content producer and distributor with 21 nationwide broadcasting channels - and CHAMVIT Group, a famous Korean enterprise in the fields of investment, sports and high-end entertainment services.
According to the agreement, the two sides will coordinate the production and broadcast of a series of sports programs including: horse races in Soc Son (Hanoi), golf tournaments at Phuong Hoang Golf Course (Hoa Binh) and international Pickleball tournaments at Grand Plaza Hanoi Hotel - key projects in CHAMVIT's investment ecosystem in Vietnam.
With television capabilities, technology and experience in producing specialized sports content, VTVcab will take on the role of editing, producing and broadcasting on VTV, VTVcab channels and VTVgo platforms, ensuring image quality, copyright and broadcasting standards in accordance with national standards.
On CHAMVIT's side, the group will invest in production, providing copyright, content and being responsible for organizing sports events, giving Vietnamese audiences the opportunity to enjoy large-scale, professional tournaments imbued with the spirit of international exchange.
This cooperation not only helps VTVcab continue to add new sports content (such as pickleball, horse racing) on the channel, but also helps CHAMVIT spread its brand and high-end service ecosystem to the Vietnamese public, while creating a bridge for the intersection between sports - television - tourism in the integration era.
The cooperation between the two leading brands of Vietnam and Korea is expected to expand the space for sports experience for fans, contributing to promoting the development of sports tourism, while promoting the image of Vietnam as a dynamic, modern and internationally integrated destination.
Cooperating with CHAMVIT is an opportunity for VTVcab to continue to affirm its pioneering role in sports production and television in Vietnam. We believe that the combination of VTVcab's content capacity and CHAMVIT's international investment potential will bring the audience attractive, meticulous programs with positive spillover value." - Mr. Vu Hai Thanh - Chairman of VTVcab's Board of Directors shared.
Representative of Chamvit Group, Mr. Lee Ho Soeng - Vice Chairman of the Group emphasized: We consider VTVcab a strategic and reliable partner in Vietnam. This cooperation not only brings commercial benefits, but also contributes to promoting cultural exchanges and sustainable development in the field of sports between the two countries.
