VTVcab and Charm Group sign cooperation agreement - creating practical value for the community

Phương Anh |

On October 31, Vietnam cable Television (VTVcab) and Charm Group officially signed a comprehensive strategic cooperation contract, opening a period of extensive cooperation, resonating strengths in the fields of communication, advertising, content production, insurance and cross-selling of products. This is an important step, not only enhancing the value of both sides but also contributing to the development of society.

VTVcab is a subsidiary of THVN Station, with a solid foundation in the fields of television, content and technology, not only owning high-quality television channels but also affirming its leading position in the production and distribution of original content on multiple platforms, especially exploiting top-notch domestic and international sports rights. Charm Group is a multi-sector economic group with 5 " Sharp Throats": Real Estate - Gold & Jewelry - Industry - Trade - Services - Agriculture and Food, contributing to the country's economic development as well as improving the quality of life.

According to the signing, VTVcab and Charm Group will cooperate comprehensively to open up opportunities for stronger development in the fields of communications, advertising and insurance, while creating a foundation for developing content and communication production programs, contributing to enhancing brand value. Charm Group, thanks to its strengths in diverse business fields, will expand its service ecosystem, provide modern communication solutions and insurance products, thereby creating a strong platform to serve the community and customers.

In addition, this cooperation also brings many benefits to society. These joint projects will create value-added products and services for consumers, including innovative communication programs, comprehensive insurance, and practical community activities. Expanding the advertising network, content production and cross-selling of products will bring stronger connections between businesses and customers, creating an effective, transparent and sustainable business environment. The two sides have developed a detailed plan and will implement it immediately after the comprehensive cooperation contract is signed. The first-year revenue target is 100 billion and will grow strongly in the following years.

Mr. Bui Huy Nam, General Director of VTVcab shared: "The strategic cooperation between VTVcab and Charm Group not only brings great value to both sides but also actively contributes to the common development of the community. We believe that this combination will open up new opportunities in developing diverse products and services, while contributing to the sustainable development of both brands."

Ms. Lieu Thi Phuong - General Director of Charm Group said: Cooperation with VTVcab is an important step in our development strategy. We will focus resources to realize the cooperation content signed today."

The signing ceremony of the contract is an important milestone marking the beginning of a sustainable and promising cooperative relationship. Immediately after the signing ceremony, detailed contracts will be signed to implement cooperation projects in specific fields, with a commitment to creating practical values for both sides and the community.

Phương Anh
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