Businesses seek partners, expand markets at the Spring Fair

Thạch Lam |

In addition to exciting trading activities, businesses participating in the 2026 Spring Fair also expect to promote brands and find long-term cooperative partners.

Participating in the 2026 Spring Fair, many businesses not only set a goal to achieve positive revenue but also see this as an important opportunity to expand the market and connect with long-term partners. Meeting and directly exchanging with potential partners also helps businesses save promotion costs, while building trust and sustainable cooperative relationships.

According to Ms. Ha Viet Nga - representative of Muop Village Co., Ltd., the business wishes to spread environmentally friendly products, evoking familiar natural values associated with the memories of many generations of Vietnamese people.

Ms. Ha Viet Nga said that the idea of developing products from loofah fiber originated from the desire to preserve the traditional craft of her ancestors in Dong Thap. This is a region with suitable climate and soil conditions, giving better loofah yields and quality than many other places, so the business has built its own raw material area, growing loofah specifically to get fiber, both ensuring a stable supply and creating livelihoods for local people.

“The enterprise mainly produces products for bathing, washing dishes, kitchen utensils and some decorative products. The raw materials are all grown in Dong Thap, then processed right at the local factory to create finished products. Depending on the age of the gourd fruit when harvested, the enterprise will use them for each different type of product such as facial cleanser pads, bath sponge or dishwashing pads...” - Ms. Nga said.

Representatives of Lang Muop Co., Ltd. added that the product price ranges from about 19,000-64,000 VND, suitable for many customer groups. On average, each product can be used for about 4 months in household conditions. The product is treated with anti-mould biological technology, only needs to be hung dry after use without sun exposure.

Businesses expect that through fairs and trade promotion activities, consumers will better understand products, thereby changing their habits of using disposable plastic items, switching to green, safe and more environmentally responsible choices. At the same time, the development of "luffa villages" also contributes to creating stable livelihoods for local people, forming a value chain of agricultural products associated with sustainable consumption.

In the long term, businesses aim to expand the domestic market, making luffa fiber products a familiar choice in every family, and at the same time continue to promote exports, contributing to promoting Vietnamese green and environmentally friendly products to the world.

Not only environmentally friendly products, many practical household items also attracted the attention of consumers at the fair.

Ms. Nong Thi Liep - representative of BGHOME Vietnam Co., Ltd. - said that at the fair, businesses brought wooden cutting board product lines to serve household needs. Products are made from many types of materials such as rubber wood, teak wood, walnut wood and bamboo wood... with prices ranging from about 50,000 VND to 1 million VND depending on size and material.

According to Ms. Liep, the cutting board production process is quite elaborate, from the stages of sawn timber, surface treatment, plating, shape pressing to cutting and finishing the product. The main raw materials are imported to ensure quality and durability.

The company's products have been exported to the US market with large quantities of orders. Domestically, the company mainly sells through e-commerce channels such as Shopee, TikTok, Facebook and has just started participating in fairs to directly promote to consumers" - Ms. Liep informed.

Through the fair, businesses expect not only to increase sales but also to expand distribution networks, find more wholesale agents and partners to bring products to more markets. This is also considered an opportunity for businesses to directly introduce the quality and design of products to consumers, thereby building trust and brand recognition.

Thạch Lam
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