Domestic coffee prices
The domestic coffee market this morning (January 15) continued to record positive signals, consolidating the recovery momentum that started from yesterday's session. Although the upward momentum was not as explosive as at the beginning of the week, the steady upward trend is creating a solid sentiment for stockholders. The average purchase price in the Central Highlands provinces this morning increased by another 100 VND/kg, reaching the mark of 98,500 VND/kg.
A noteworthy point in today's session is the uniformity in price levels between localities.
In Lam Dong, coffee prices recorded the best increase in the region at 200 VND/kg, reaching 97,900 VND/kg, significantly narrowing the gap with the remaining provinces.
Similarly, in Gia Lai, agents also adjusted up by 200 VND/kg, bringing the purchase price to 98,500 VND/kg.
In the "capital" Dak Lak, coffee prices slightly increased by 100 VND/kg, reaching the mark of 98,500 VND/kg.
Meanwhile, Dak Nong (old) maintained stability, sideways at a high price of 98,500 VND/kg. Thus, the price level of 98,500 VND/kg has been firmly established on a large scale, which is an important stepping stone for the market to move towards higher levels in the coming days.
World coffee prices
The international market ended the trading session on Wednesday (early morning of January 15, Vietnam time) with a deep differentiation between the two futures exchanges.
On the New York exchange, Arabica coffee prices are under strong selling pressure. The March 2026 delivery term fell sharply by 4.25 cents (equivalent to 1.17%), closing the session at 356.00 cents/lb. This decline spread to long-term terms, when the May 2026 term also lost 3.35 cents, retreating to 338.25 cents/lb. The main reason comes from the monetary factor, when the Brazilian Real weakened, stimulating farmers in this country to strongly sell.
In contrast to Arabica's dark color, the London exchange (Robusta) had a resilient trading session. Robusta futures for March 2026 successfully "reversed the flow" at the end of the session, closing with a slight increase of 2 USD (0.05%), remaining at 3,955 USD/ton. Notably, the January 2026 spot futures still maintained heat with an increase of 17 USD (0.41%), anchored high at 4,155 USD/ton. The large positive difference in spot prices shows that the actual demand for Robusta has not cooled down, despite information about supply from Vietnam.
Coffee price assessment and forecast
Today's session dien bien has proven the good resistance of the Robusta market to the decline of Arabica. The fact that Robusta prices are not swept away by the "red storm" from New York is a very positive technical signal, showing that the price range of 3,900 USD/ton is a hard support level. In the domestic market, farmers' psychology of keeping goods is taking effect, helping prices not fall deeply in correction phases and recover quickly when there are good signals.
It is forecasted that in the last sessions of the week, domestic coffee prices will continue to trend up slowly but surely. With Lam Dong approaching the 98,000 VND mark, it is likely that the general price level of the whole region will soon be raised to the 99,000 VND/kg zone if Robusta London continues to maintain its green color. However, investors need to be cautious in observing the dien bien of the USD exchange rate, because this is the most unpredictable variable affecting the cash flow of speculative funds on the commodity exchange.
