I just bought a set of stainless steel cookers with a discount of up to 50%. Many essential goods such as cooking oil, milk, detergent, etc. have also decreased sharply. It's been a long time since I've seen so many incentives" - Ms. Tran Thi Hoa (living in Tan Phu district) excitedly shared after a trip to the supermarket on a weekend.
Recorded in Ho Chi Minh City, in the first days of June, a series of attractive promotional programs were deployed at shopping malls, supermarkets, convenience stores and even on e-commerce platforms. This is to stimulate domestic consumption and promote retail growth.
Seizing the opportunity to stimulate demand, many retail systems have quickly taken action. Mr. Nguyen Duc Toan - Commercial Director of MM Mega Market Vietnam shared: "We have implemented a series of deep discount programs over 50%, buy 1 get 1 give 1, buy 2 give 1... Not only selling at supermarkets, incentives are also included in the online sales system, making it easy for consumers to access".
To support businesses to increase sales revenue, Mr. Nguyen Nguyen Phuong - Deputy Director of the Department of Industry and Trade of Ho Chi Minh City said that the focused promotion program - Shopping Season - "Shopping Season" launched on June 2, is not only a simple trade promotion activity, but also a strategic solution to help the city's total retail sales of goods achieve a growth rate of more than 18% this year.
All businesses can proactively participate with promotional programs up to 100%. The highlight is the City Sale event with strong discounts, organized both directly and on online channels such as Shopee, TikTok Shop, Lazada... - Mr. Phuong said.
According to Ho Chi Minh City Statistics Office, the total retail sales of goods and consumer service revenue in May 5.2025 was estimated at more than 113,364 billion VND - an increase of 19% over the same period last year. Despite a slight decrease of 0.8% compared to the previous month, this figure still shows the positive purchasing power of the market. In the first 5 months of the year, the total retail and consumer service revenue reached about 544,447 billion dong, up 16.8% over the same period.
Of which, retail sales of goods in May alone reached more than VND51,094 billion, up 13.5% over the same period. Essential goods continue to lead in the increase such as food - provisions, household appliances, garments, etc.
In contrast, some commodity groups recorded slight decreases such as gasoline (down 10%) and precious stones and precious metals (down 3.2%). However, these groups do not greatly affect the overall purchasing power of the entire market, which is leaning strongly towards essential consumer products and household utilities.
