On the afternoon of May 22, at a regular socio-economic press conference, the leaders of the Ho Chi Minh City Market Management Department informed about the case of TikToker Vo Ha Linh (real name Vo Thi Ha Linh) - who was accused of showing signs of unusually deep price reduction during livestream sales, selling significantly lower than market prices, even lower than the listed prices of genuine manufacturers or distributors.
According to the information search results, TikToker Vo Ha Linh is the legal representative of Ha Linh Official Trading and Service Joint Stock Company. This company has headquarters in Nghe An and branches in Thu Duc City, Ho Chi Minh City.
The Ho Chi Minh City Market Management Department said that it has directed the Market Management Teams to conduct an inspection and verification of the business activities of this company's branch in Ho Chi Minh City.
The case is currently in the verification stage, so there is not enough basis to provide official information. The Department affirmed that it will continue to closely monitor and report to the Department of Industry and Trade of Ho Chi Minh City as soon as the results are available.
Previously, many consumers submitted complaints reflecting Vo Ha Linh's livestream sales at unusually low prices. These reflections were also mentioned in a document sent by the Vietnam Consumer Protection Association (VICOPRO) to authorities at the end of March.
In this document, VICOPRO proposed that the authorities consider the commercial activities of KOLs ( influential people) and KOCs ( influential consumers), including the case of Vo Ha Linh. The association said that the female TikToker has been repeatedly reported to have dumped, provided poor quality goods and called for hoarding - actions that cause concern in the community and can create negative impacts on the market.
