Comrade Trinh Van Quyet - Secretary of the Party Central Committee, Head of the Central Propaganda and Mass Mobilization Committee - spent time exchanging with Nhan Dan Newspaper about this topic.
Comrade, the term of the 13th Congress marks a clear turning point in propaganda and mass mobilization, promoting the role of a bridge, tightening the Party's will and the people's hearts. Can you share the highlights?
Comrade Trinh Van Quyet: The term of the XIII Congress is a very special term for propaganda and mass mobilization work. Especially not only because of the very large workload, but more importantly because of the complexity, sensitivity and unprecedented precedent of the domestic and international context. The profound fluctuations of the global geopolitical and economic situation; the prolonged impact of epidemics and natural disasters; the increase in instability factors in cyberspace and in social life... have directly impacted the ideology, psychology and beliefs of the People.
The requirements for propaganda and mass mobilization work are extremely heavy, both maintaining ideological stability, creating high unity within the Party, widespread consensus in society, and directly participating in organizing the implementation of very large, very difficult strategic decisions, many unprecedented contents. This is the "big problem", the central and consistent task of propaganda and mass mobilization work in the past term.
Under the centralized and unified leadership of the Central Party Committee, directly the Politburo, the Secretariat, headed by General Secretary To Lam, propaganda and mass mobilization work has truly promoted its role as a leading force, opening the way; proactively advising, promptly orienting major and sensitive issues; actively explaining, persuading, and removing concerns and worries in society; making an important contribution to maintaining political and social stability in key times.
A very prominent highlight is the merger of the Propaganda and Training Department and the Mass Mobilization Department at all levels in 2025. This is not only a change in the organizational structure, but a strong shift in thinking and operating methods, closer linking ideological work with People's Mobilization work, between "saying for the people to understand" and "making the people believe and the people do together".
Through major political activities, propaganda activities commemorating important events of the country and especially the collection of people's opinions on the draft Documents of the 14th National Congress, propaganda and mass mobilization work has promoted democracy well, firmly consolidating the "people's hearts battle". In just 1 month of collecting opinions (from October 15 - November 15, 2025), there were nearly 14 million opinions, with nearly 5 million cadres, party members and people participating; many very profound and dedicated opinions were received, which is vivid proof of the people's belief, companionship and great expectations for the Party.
It can be affirmed that in the XIII term, propaganda and mass mobilization work has well completed the role of maintaining the ideological battlefield, creating high unity within the Party, widespread consensus in society, making an important contribution to the Party's large, difficult, and unprecedented policies being successfully implemented in practice.
To ensure and promote the pioneering role and constructive responsibility in the new period, what is the specific content of propaganda and mass mobilization that requires strong innovation in thinking and methods of action, comrade?
Comrade Trinh Van Quyet: In the current period, innovating the thinking and methods of action of propaganda and mass mobilization work is no longer an option, but a mandatory requirement. Practice shows that the Party's strategic decisions increasingly have a wide scope of impact, directly and deeply affecting the lives and interests of the People; while the information and public opinion environment fluctuates very quickly, complexly, and multi-dimensionally. If there is no high unity in awareness and social consensus, the right policies are also difficult to get into life. Therefore, propaganda and mass mobilization work must strongly innovate the approach and methods of impact. The focus is not on one-sided communication, but on persuading and clarifying the political, practical and long-term interests of each policy and decision; helping cadres, party members and the People understand correctly, trust and consciously implement.
The most important requirement is to improve the quality of grasping, analyzing, and forecasting the ideological and public opinion situation. This is the foundation to proactively advise the Party Committee in leadership and direction; and at the same time maintain a proactive position on the ideological front, not to be passive or surprised by complex issues arising. Propaganda and mass mobilization work must truly "go ahead to open the way", "go together to implement" and "go behind the summary"; it must be strongly innovated in the direction of strengthening dialogue, listening and accompanying the People. Mass mobilization, in the final analysis, is to make the people understand, believe and the people work together. It is necessary to consistently practice Ho Chi Minh's ideology: listen to the people speak, speak to the people understand, make the people believe; promptly solve legitimate concerns right from the grassroots level, not to accumulate into "hot spots" of ideology and public opinion.
The consistent goal of propaganda and mass mobilization is to build and consolidate the people's trust in the Party's leadership; promote democracy, strengthen social consensus and the great national unity bloc. When the "Party's will" is in harmony with the "people's hearts", that is the greatest source of strength for the country to overcome all difficulties and challenges and develop sustainably.
To effectively implement strategic policies and the upcoming Resolution of the 14th Party Congress, it is required to change right from the way of researching, studying, and thoroughly implementing resolutions. What is the significance of digital transformation, comrade?
Comrade Trinh Van Quyet: For the Party's strategic policies, including the Resolution of the 14th Party Congress, to truly go into life, the stage of research, study, thorough understanding, propaganda and organization of resolution implementation must continue to be strongly innovated. The consistent view is: if ideology is clear, action is decisive, and results are sustainable. The study and thorough understanding of resolutions cannot just stop at conveying content, but must help cadres, party members and the People firmly grasp the goals, understand responsibilities and specific actions.
Digital transformation in propaganda and mass mobilization work today is an objective requirement, of particular importance. This is not simply applying technology, but innovating ideological leadership methods, methods of organizing the dissemination of resolutions and methods of connecting the Party with the People in new conditions. Digital transformation helps expand propaganda space, shorten the distance of approach, and improve the timeliness, interaction and persuasive effectiveness of propaganda and mass mobilization work.
Implementing the direction of General Secretary To Lam, the Central Propaganda and Mass Mobilization Committee is gradually building and operating a digital ecosystem throughout the industry; linking digital transformation with the requirement to firmly grasp and master science and technology, while improving information management capacity and orienting public opinion. The goal is to make propaganda and mass mobilization officials at all levels understand the requirements of tasks, proactively and effectively implement work plans; and at the same time contribute to limiting bad and toxic information and fake information, and maintaining the people's trust.
Digital transformation also opens up the possibility of expanding channels to "listen" to the People more effectively, through collecting and analyzing public opinion data. This is an important basis for propaganda and mass mobilization to promptly advise the Party Committee to adjust guidelines and policies in accordance with reality and people's hearts, thereby improving the effectiveness and efficiency of Party leadership and direction.
In the end, digital transformation in propaganda and mass mobilization work aims to serve the core goal of maintaining the Party's ideological battlefield, consolidating social trust, promoting democracy and strengthening consensus among the People. When the Party's resolution is correctly understood, deeply understood and consciously implemented by the People, that is the clearest measure of the effectiveness of propaganda and mass mobilization work, and also a vivid manifestation of the role of "taking the lead, opening the way" in the new period.
