Encouraging private sector investment and creation of cultural products with Vietnamese identity

ANH HUY |

National Assembly Deputy Nguyen Pham Duy Trang said that there needs to be a breakthrough policy to encourage private sector investment and creation of cultural products with Vietnamese identity.

On April 22, the National Assembly discussed in the hall the National Assembly's Resolution on a number of breakthrough mechanisms and policies for Vietnamese cultural development.

Delegate Nguyen Pham Duy Trang (Ho Chi Minh City delegation) shared that current practice raises many issues worth considering.

According to a survey announced in November 2025 by the Ministry of Public Security in coordination with the Vietnam Council for the Rights of the Child conducted on nearly 2,800 children in 16 provinces and cities, up to 50% of children use the internet from 1 to 3 hours per day, 18.8% from 4 to 6 hours and even some children over 10 hours.

Meanwhile, in many localities, cultural living space facilities for children are still lacking or operating ineffectively, causing a part of them to quickly access external trends but lack conditions to receive and nurture traditional cultural values.

This delegate made a number of proposals, focusing on cultural development associated with the younger generation.

Typically, it is necessary to clearly establish children's cultural institutions as a component of the grassroots cultural institution system.

Currently, after the process of arranging, merging, and reorganizing public non-business units, the number of cultural institutions for children has decreased significantly.

The transformation of management models and narrowing functions has damaged the living, playing, and creative space of children.

Meanwhile, we know that the formation of personality, habits, and cultural appreciation capacity needs to be nurtured early, associated with a long-term living environment.

This delegate believes that the Resolution should orient each commune to have at least one space for activities, experiences, and cultural creation for children. At the same time, it is necessary to build a specific mechanism clearly stipulating the responsibilities of local authorities in organizing and maintaining effective operations associated with mobilizing socialized resources.

In addition, there needs to be a strong enough mechanism to develop cultural products for children. Children today have access to a very large volume of cultural and entertainment products, especially in the digital environment. However, products suitable for age, educational value and bearing Vietnamese cultural identity are still limited.

This poses an requirement to proactively build a quality, attractive, modern, and age-appropriate cultural product ecosystem.

To do so, it is necessary to improve the mechanism for placing orders from the state budget, allocating appropriate proportions for films, books, art programs, and digital media products for children. Have breakthrough policies to encourage private sectors to invest and create cultural products with Vietnamese identity and competitiveness, otherwise we will continue to lose right at home.

Along with that, a mechanism for developing cultural talents early is needed. The Resolution needs to clarify the mechanism for timely detection, selection and fostering of cultural and artistic talents right from children...

Emphasizing the principle that talent training must go hand in hand with cognitive training, delegate Nguyen Pham Duy Trang clearly stated that practice shows that focusing on developing talents, skills and achievements is necessary. However, if there is a lack of a foundation of cultural awareness, ethics and personal bravery, development will be unsustainable and potentially have social consequences.

Therefore, the Resolution needs to clearly express the view that talent training must be linked to cultural awareness education in a methodical way.

ANH HUY
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