According to fashion magazine WWD on August 28, Prada has chosen Kpop female idol Karina (member of group aespa) to join its brand ambassador team.
The Italian luxury brand is said to be diving deeper into the "Kpop phenomenon" with the addition of a 24-year-old Kpop star as ambassador, after they appointed Sana (TWICE) and all 7 members of boy band ENHYPEN became a brand ambassador at the end of last year.
In addition, Korea currently has many stars holding the position of Prada ambassadors such as Jaehyun (NCT), Kim Tae Ri, Jeon Somi and Song Kang.
Karina first attended the Prada show in January this year. She sat in the front row at the men's brand's fall 2024 collection show, as part of Milan Fashion Week.
After that, Karina also actively promoted Prada on her personal Instagram account with more than 21 million followers. Recently, Karina was pushed by Prada to cover the August 2024 issue of W Korea magazine.
Thus, all 4 members of the aespa group have the title of ambassadors for luxury fashion brands. Previously, NingNing was chosen as Versace global ambassador, Winter as Polo Ralph Lauren ambassador and Giselle as LOEWE ambassador.
