Recently, many fashion magazines announced the global campaign Chanel Coco Crush 2025 with 3 main models: Amelia Gray Hamlin, Mona Tougaard and female ambassador Jennie (Blackpink).
Notably, this is the 4th consecutive year that Jennie has been chosen as a model for the global campaign advertising Coco Crush jewelry every New Year for the luxury brand Chanel.
Jennie is currently the French fashion house's top ambassador, having appeared in its promotional campaigns for six years. Last year, Jennie modeled the Coco Crush 2024 campaign and the Premiere Edition 2024 watch campaign.
In this campaign, Jennie has a minimalist look, wearing a tank top and long straight hair, mainly focusing on highlighting the brand's sophisticated jewelry.
However, the audience had mixed reviews about the photo series. Many praised Jennie's charming expression and elegance in the campaign. They said that this was a good start, signaling a year of active activities for the female idol.
But on the contrary, some comments said that Jennie's new images look boring and lack creativity over the seasons.
Some people commented that Jennie's 4 photos taken for the Coco Crush campaign released in 4 years looked like they were taken during the same photoshoot. Chanel's jewelry also hasn't changed much. That leads to a feeling of boredom.
However, it cannot be denied that Jennie is an influential Kpop artist in the fields of fashion and advertising.
The female idol is currently collaborating with nearly 10 different brands in many fields of fashion, accessories, beauty... including Chanel, Gentle Monster, Calvin Klein, Tamburins, HERA, Jacquemus, Adidas, Maison Kitsune, Beats.
Among them, Chanel, Calvin Klein, Jacquemus are all famous international high-end fashion brands.
Jennie is also known as the "sold-out queen", as she constantly creates hot fashion trends among young people and makes brands "sell out".
