The Creative Design Festival 2024 is considered an interesting and colorful creative "feast" that demonstrates the talent of many generations of the capital's people. The activities organized are a dialogue between existing works, connecting creative ideas to the memories of the community, aiming to promote cultural values in the development of the creative industry.
The festival was expanded with more than 110 activities in 12 typical cultural industry fields such as architecture, fine arts, performance, cinema, advertising. This year's festival attracted more than 300,000 visitors.
To achieve this success, the festival also attracted nearly 500 collaborating units, of which VPBank was one of the leading partners. About 1,000 creators, including artists, architects, and curators joined hands to create a magnificent Creative Crossroads.
After the Creative Design Festival 2024, our beloved capital will be seen from a new, deeper and prouder perspective. From here, many people have successfully "learned to love".
Love children's creativity
Hanoi Children's Palace is considered the "heart" of many generations born and raised in the capital; bringing back memories and suggesting the future. The works and creative activities aimed at children were researched and implemented by the curatorial team Le Thuan Uyen, Van Do, Pham Minh Hieu. The artists and curators hope to awaken all senses, encouraging the creation of cultural and creative memories from the young generation.
Crossroads of Memory - A Space for Multi-Generation Creative Connection
In addition, VPBank x To He: Crossroads of Memories located at Ly Thai To flower garden (Octagonal house) is also an attraction for many children. This is an interactive and creative space, combining many fun activities and screenings of unique Vietnamese cartoons from the 60s and 70s of the last century.
Children's creativity is always the most precious and pure thing. Therefore, VPBank has accompanied the festival to create inspiring creative spaces.
Ms. Nguyen Thuy Duong - Director of VPBank's Communications and Marketing Center shared: "As a co-organizer of the Hanoi Creative Design Festival, the bank wishes to awaken the creative instincts of children as well as nurture the passion for creativity in the young generation. They will be the pioneers creating many brilliant marks for the capital in the era of Hanoi's innovation and creativity."
Love the heroic history of the capital
To create the creative "other side" of Hanoi, the architects spent 6 months on the field and implementing. Not only did they survey every corner of the heritage buildings, they also meticulously calculated to make the buildings unique, creating a dialogue between creativity and cultural heritage space.
The "dialogues" with heritage and historical architecture make the public love the heroic history of the capital even more. The first time the Bac Bo Palace (currently the Government Guest House) opened its doors to welcome people and tourists, it attracted a large audience. The "scars" on the fence of the Bac Bo Palace were "healed" by art, reminding the capital of its history of fighting.Love knowledge from the "temple of knowledge"
The long lines of people waiting to visit the (former) General University also show the attraction of this heritage architecture. With the theme "Indochinese feeling", visitors can experience both contemporary art and heritage architecture, the most unique art of Hanoi from the French colonial period.
In addition to its existing values, the University (old) is also a true creative dialogue within the framework of the Creative Design Festival. Installation works, 3D Mapping projection technology... bring to every corner of the school both intellectual quintessence and the fresh colors of art and creativity.
Love the creative culture of Hanoi
Director of the Hanoi Department of Culture and Sports Do Dinh Hong shared at the closing ceremony of the Festival: “The most meaningful value that the Festival brings is to form new awareness for people about creativity as well as about culture, history, and architecture through experiential activities, interacting with heritage, and participating in community activities”.
To create this value, there is a significant contribution from hundreds of creators including artists, architects, curators, designers... This is also the first time the festival has attracted such a large number of people, especially talented young creators.
It is this creative spirit that makes organizations and businesses trust and accompany the festival. In particular, VPBank pays special attention to and inspires many outstanding young faces who have made strong impressions, creating impressive works and a vibrant community creative spirit.
