This comprehensive cooperation aims to strengthen the application of technology in the financial - insurance sector, thereby expanding access to insurance solutions conveniently and in accordance with the practical needs of businesses and users.
According to the cooperation content, BSH's insurance products are integrated on the MISA Insurance digital platform, synchronously connected to the sales software, accounting and electronic invoice ecosystem developed by MISA. Through this, businesses and users can access insurance products such as health insurance, motor vehicle insurance, property insurance... right in the process of business management and operation.
Speaking at the signing ceremony, Mr. Do Dang Khang - General Director of BSH said that cooperation with MISA is an important step in BSH's development strategy, aiming to gradually innovate insurance approaches in a modern, transparent and customer-centric direction. He emphasized that BSH is committed to closely coordinating with MISA to ensure effective operation, thereby helping customers access services quickly, clear appraisal procedures and insurance benefits are fully and promptly implemented.
On the partner side, Ms. Nguyen Thi Ngoan - MISA's Chief Financial Officer, CEO of JETPAY (a member unit of MISA) shared: "The combination of MISA's technological capacity, digital ecosystem with BSH's professional experience and discipline will create a foundation for a long-term, in-depth cooperation relationship. The central goal of cooperation is to build a seamless experience, increasing sustainable value for customers in the process of using financial and insurance services on a digital platform".
In the initial phase, the two sides prioritize deploying products associated with the daily activities of businesses and users such as motor vehicle insurance, health insurance. On that basis, BSH and MISA will continue to research and expand the portfolio of insurance - finance products on a digital platform to meet the increasingly diverse needs of the market.
BSH is currently in the Top 10 reputable non-life insurance in Vietnam (According to Vietnam Report, 2025). From 2024, BSH is imbued with the strength of DB Insurance (Top 2 in scale in the Korean market - according to Maeil Business Newspaper, Korean Economic Daily), thereby consolidating a strong financial foundation, improving service standards. BSH's brand reputation is affirmed through many awards such as Sao Vang Dat Viet, Strong Vietnam Brand (Sustainable Development category) and Asian Excellent Enterprise.
Meanwhile, MISA Group has more than 30 years of experience in the IT field, serving nearly 400,000 businesses, business households, 44,500 administrative and non-business units and 3.5 million individual users. MISA has developed a comprehensive digital governance platform ecosystem, focusing on finance - accounting, combined with payment infrastructure developed by JETPAY (MEMBER COMPANY OF MISA), forming a seamless experience cycle for customers. At the same time, MISA constantly expands its connections with partners to increase convenience and flexibly meet market needs.
The cooperation agreement between BSH and MISA not only adds an option in the market, but also contributes to making risk management a natural part of the business operating process and people's lives, towards creating substantive and sustainable values for the community.
