In 2025, BSH recorded impressive profit results with pre-tax profit increasing by 128% and reaching 153.7% of the plan.
BSH 2025: Efficiency is realized from strategic orientation.
2025 recorded clear results of BSH in implementing a development strategy towards streamlining, focusing on quality and efficiency.Business indicators not only complete the plan, but also reflect the correct shift from scale growth to focusing on substantive efficiency.
In the context of the non-life insurance market becoming increasingly competitive and profit margins narrowing, BSH still achieved total insurance revenue of 2,496 billion VND, completing 113.8% of the plan; original insurance revenue reached 2,405 billion VND, equivalent to 137.8% of the plan. Notably, pre-tax profit reached 25.1 billion VND, an increase of 128% compared to the previous year and reached 153.7% of the plan.
BSH Strategic pivot: Compact to be stronger, different to be sustainable
Instead of pursuing scale expansion, BSH chose a direction with higher discipline: comprehensive restructuring to become a mid-range insurance company but with sharp competitiveness.
Businesses synchronously implement solutions to streamline the apparatus, improve the quality of human resources, review and optimize product portfolios, and tighten risk controls in exploitation. Focus is placed on high-efficiency customer segments, thereby improving profit margins and improving the quality of insurance portfolios.
In addition, BSH promotes digital transformation as a tool to improve performance instead of just a trend. Platforms such as MyBSH, centralized appraisal systems and new generation customer care switchboards are being deployed to standardize operation, shorten processing time and enhance customer experience.
Proactively adjusting the scale in the short term may affect the revenue ranking, but it is a necessary step to build long-term competitiveness. This is a strategic choice, showing consistency in the development orientation based on efficiency rather than quantity. As shared by General Director Do Dang Khang at the 2026 General Meeting of Shareholders held at the headquarters hall: "BSH is steadfast in pursuing effective growth, focusing on quality and customer experience, a not easy but necessary choice in a market that is gradually becoming stricter".
2026 Plan: Continue to consolidate the foundation, towards sustainable growth Stepping into 2026, BSH sets a pre-tax profit target of about 42.6 billion VND, reflecting confidence on a restructured platform.
Unchanged focus: continue to consolidate internal strength, improve efficiency and risk control.The business will focus on expanding distribution channels in a selective direction, prioritizing quality partners, and increasing investment in technology, data and analytical capabilities.
As a member of DB Insurance - one of the leading insurance groups in Korea, BSH has a solid foundation in management and finance to pursue a long-term strategy. In the coming period, the business will no longer position itself by scale, but by operating quality, differences in business models and actual efficiency.
This direction not only helps BSH consolidate its position in the non-life insurance market, but also builds sustainable trust with customers and partners - the core factor of a business that wants to develop in the long term.
(Saigon - Hanoi Insurance Corporation)
