Vietnam Prosperity Joint Stock Commercial Bank (VPBank) officially announced the signing ceremony of a cooperation agreement with Coolmate - the leading utility fashion brand for dynamic lifestyle in Vietnam - as the Diamond Sponsor for VPBank Hanoi International Marathon 2025.
With this role, Coolmate will provide all the official outfit for the run. The company will bring specialized shirt products from the Coolmate Active line, standing out with light materials, breathable, absorbing sweat quickly, helping athletes feel comfortable throughout the journey. Accompanying the run is also part of the strategy of accompanying the Vietnamese sports community that Coolmate pursues since 2023.
"We appreciate the support of dynamic domestic brands such as Coolmate. This combination will contribute to creating a more professional, modern and inspiring race than ever," said Ms. Nguyen Thuy Duong, Head of the Organizing Committee of VPBank Hanoi International Marathon 2025.
"Coolmate believes that sports are not just physical exercise, but also a catalyst for a positive, persistent spirit and community connection. Accompanying VPBank Hanoi International Marathon 2025 is an important milestone, showing our seriousness in developing specialized sports products to serve Vietnamese people", Mr. Nguyen Van Hiep, Founder and CTO Coolmate, shared.
The combination of VPBank Hanoi International Marathon (VPIM) and Coolmate is not only a sponsorship but also a resonance of brand value and sustainable development orientation. Together, the two sides are committed to bringing a marathon season that is not only remarkable in terms of achievements but also imbued with the culture of Vietnamese brands - youthful, creative and energetic.
In order to celebrate the cooperation event, Coolmate will launch a special promotion for VPBank Hanoi International Marathon 2025 participants. Specifically, each runner who register to buy bibs from the time of the cooperation announcement will receive a 40% discount code, up to 150,000 VND when shopping on the official website. The promotion is valid until June 30, 2025 and is limited to the first 2,500 trips, sent via email to confirm successful bib purchases from the system.
Also within the framework of the cooperation, LynkiD representatives and Coolmate signed an agreement to deploy the distribution of benefits to the athlete community, helping to connect experiences seamlessly and completely.
LynkiD affirmed: This cooperation will open up many opportunities for creativity and development, not only within the framework of VPIM but also in the long-term accompanying activities between LynkiD and Coolmate in the future, bringing a different consumer experience - where fashion, technology and incentives connect seamlessly, creating more practical values for users" - Ms. Tran To Uyen, CEO of LynkiD shared.
VPBank Hanoi International Marathon is an annual run launched by the Hanoi Department of Culture and Sports, organized by VPBank, symbolic and the pride of the thousand -year -old Hanoi capital. The prize is aiming to complete the running experience for each participant and spread the prosperity to the community. The run is not only a simple sporting event but also a playground to connect and spread the spirit of healthy life, active living to the community.
VPBank is also a pioneer bank accompanying the running movement in Vietnam since 2018, and has now been named in 15 major races. This number is about to increase to 17 races in October with two races in Dong Thap and Hanoi.
With the mission of "For a prosperous Vietnam" both physically and mentally, in the journey of sustainable development, VPBank also contributes nearly 1,900 billion VND to social activities, charity, organizing community races, bringing international cultural and artistic events to Vietnam.
