More than 10 years ago, Nguyen Huu Trung - a young man graduated with a master's degree in Marketing in Germany - returned to Vietnam with a laptop as luggage and a desire to use art to connect human emotions. In a small corner of a coffee shop, he began sketching emotional stages. Zeit means Time in German, which is also the philosophy that Trung pursues: Creating timeless art - experiences that are not only impressive in moments but also long-lasting in the minds of viewers.
From personal inspiration to sustainable innovation strategy
Entering art with the heart of an emotional lover, he soon realized that art to spread deeply and widely must be associated with strategic thinking and creative discipline. Art is a game of freedom, but it is also a battle with oneself, Nguyen Huu Trung once shared.
After many experimentations, he shaped the core philosophy for thoi: Art Comes First - putting art at the center of all decisions. From sound, lighting, stage to storytelling, every element must serve a single goal: touching the emotions of the audience.
This philosophy has brought him and thoi to memorable milestones, notably the Z- Events award at We Choice Awards 2024, affirming their creativity and influence in the entertainment - art industry.
Artistic marks that position the time brand:
* Live a profitable life: The top music festival with a 115m long stage, 1,500m2 LED screen, and an area of 27,000m2 at Phu Tho Stadium, attracted 25,000 spectators and set a Guinness Vietnam record. Not just a show, this is an artistic declaration full of time.
* Live Whole of the years: VietinBank Premium customer appreciation event in Hanoi & Ho Chi Minh City, impressed with a 360-degree stage and a complete emotional experience.
* Tam Thuc Tinh Hoa: A deeply personal music night, where art is not ostentatious but settles down - creating an emotional space for MSB Private customers.
* Winter Train: Collaborating with musician Phan Manh Quynh, the show depicts a journey of memories, love and healing.
* Vinh Quang CAND Vietnam: An event combining immersive technology exhibition and art gala to pay tribute to the police force, attracting tens of thousands of people at Hoan Kiem Lake walking street.
Nguyen Huu Trung's success does not come from an individual, but from collective strength. thoi is not only a place to produce artistic events, but a cultural organization - where all members " live" with each project, stay up all night together to adjust each bright spot, each note of music.
From a young person dreaming of growing up in a cup of coffee, to the person behind the million-light stages, Nguyen Huu Trung has proven that: when passion is combined with strategic thinking and collective strength, art is not only for enjoyment - but also for living and inspiring.
