The TikTok Beauty Fest 2025 event has officially ended, but the brilliant echoes of the "beauty universe" on Le Loi Boulevard are still spreading strongly on social networking platforms. One of the special highlights this year is the award trophy award ceremony for Hepmil Vietnam for the role of "C around content creation, operation and livestream production partner".
Journey Imprints: When behind-the-scenes efforts shine with moments of honor
From 2024, Hepmil Vietnam will be the pioneer in operating the first O2O livestream (online to offline and vice versa) model at Nguyen Hue walking street with a huge scale from host to guest, attracting more than 33,000 visits and millions of online views. Following that success, Hepmil Vietnam once again brought an interactive and interactive livestream experience at the TikTok Beauty Fest 2025 event.
From deploying a multi-angle livestream system, meticulous in terms of production to coordinating dozens of creators to participate directly at the event. Especially with the "super quality" livestream room operated by Hepmil is not only a place to broadcast, but also a meeting place between online viewers and the offline beauty community - an indispensable part of the O2O experience at TikTok Beauty Fest 2025.
Ms. Niki Nguyen - CEO Hepmil Vietnam shared about the Social Commerce trend in 2025: "This year, the biggest innovation of social commerce - or SoCo - comes not only from technology, but from user experience. We do not simply create content for broadcasting, but for the community to participate, feel and interact in real time. That is the future that Hepmil is building a content ecosystem that connects communities, brands and multiple O2O platforms.
Proud to maintain its pioneering role in new trends in Social Commerce
Not only a technical partner, Hepmil Vietnam has affirmed its role as a pioneer in the field of commercial content creation, especially in the "SoCo" era - where content, community and brand work together to create sustainable value.
Being honored at TikTok Beauty Fest 2025 is a new milestone in the development journey of Hepmil Vietnam, and at the same time a motivation for the company to continue expanding new standards for digital content - where livestreaming is not only a sales tool, but a bridge of emotions, experiences and real connection with the community.
