Promoting tourism from cultural identity
The atmosphere of celebrating the 50th anniversary of the Liberation of the South and National Reunification (April 30, 1975 - April 30, 2025) is spreading across the country. This is an opportunity to promote a positive image to domestic and international friends on the occasion of the important historical milestone.
The focus on the holiday tourism map is Ho Chi Minh City. To serve the needs of people and tourists, Ho Chi Minh City launched a series of unique tourism activities lasting for a long time in 2025 and a city tourism promotion campaign on the occasion of April 30 with the theme "FIND YOUR VIBES".
On this occasion, cultural and historical tourism products are renewed according to three topics: exploring modern green cities, experiencing unique culture - cuisine and learning about creative cities, towards the future. The "50 golden days" campaign takes place until mid-June, launching a series of inner-city tours, visiting night museums, resort - culinary - experience combos.
In addition, the Ho Chi Minh City Department of Tourism also cooperates closely with cultural experts, researchers and the business community to implement a plan to "restructure" the city's tourism products. At the same time, restructuring tourism products is also associated with the process of "re-positioning" the unique identity of Ho Chi Minh City tourism to build a new, unique and rich image of identification.
Building products associated with identity to promote tourism
According to data from the General Statistics Office, the number of international visitors to Vietnam in the first three months of the year exceeded 6 million, an increase of 29.6% over the same period last year. Domestic tourism also recorded impressive success with 35.5 million visitors.
For the tourism industry to complete the 2025 target, Director Nguyen Trung Khanh said that the pioneering and dynamic role of the business community is indispensable. Enterprises need to continue to innovate and be creative in developing high-quality tourism products, associated with the cultural identity, history, cuisine, craft villages and natural resources of each locality. At the same time, diversify product types to serve many customer segments such as: eco-tourism, community tourism, health care tourism, adventure sports tourism, MICE...
Mr. Nguyen Trung Khanh, Director of the Vietnam National Administration of Tourism, said that the Ministry of Culture, Sports and Tourism is actively implementing solutions to implement Resolution 82/NQ-CP on sustainable and effective tourism recovery and development; Directive 08/CT-TTg on comprehensive tourism development; and Official Dispatch 34/CD-TTg on promoting economic growth, in which tourism is an important driving force.
Hopefully, with the direction of the Party, State, National Assembly, ministries, branches and localities, the efforts of Vietnamese tourism businesses and sectors will achieve the growth target in 2025 to contribute to achieving the country's GDP growth target of 8% and from next year will be double-digit growth - the Director expressed.
The overall strategy and plan for tourism development to 2020, with a vision to 2030, has identified three main product lines: Sea and island tourism, culture and ecology. The country is divided into 7 tourist regions with unique destinations and products, creating a foundation for building a development structure and positioning a national tourism brand.
